SMG's Year Zero Budget

$1,383 of $7,000 goal

Raised by 28 people in 82 months
We are Subscription Micro-Giving (SMG), a social enterprise that will make it cool to donate a penny a day. You can read more about us below. We've set up this page to raise money for our Year Zero budget.

Your contributions will go towards the bare essentials: building our website, legal and marketing fees, and travel expenses. Without your help, we wouldn't be able to get started.

You can support us in other ways, too. We're seeking nonprofit and corporate partners, as well as social investors for our first year of operations. Please contact us with any questions or just to chat!

Adam Vojdany
Chong Ni
Gloria Ahn
Taylor Jacobson
Yanyun Xiao



SMG was informally established in March 2011, when founder Taylor Jacobson recruited a team of undergraduates to begin working to create a social and viral phenomenon out of the concept of donating "a penny a day", i.e. subscription micro-giving (SMG).



Our mission is to create the largest, most inclusive and most active philanthropic community in the world



The current industry for philanthropic giving by EDJs ("everyday Joes") is fragmented and often confusing, and underpenetrated as a result. The fundraising strategies utilized by organizations are often informed by conventional wisdom, despite the wealth of information that can enable these organizations to pursue and engage donors more successfully.



To address this gap, we are launching a website that solicits and allocates funds under the following simple scheme:

·       Donors are asked to give a penny a day (or more), on a subscription basis and receive updates notifying subscribers of the impact they had, i.e. the projects they contributed towards in a given month, in the areas they care most about

·       Grants are made on a near-continuous basis, allocated based on popular vote, backed up by an efficient due diligence process


Our aim will be:

·       To create a unique and compelling online giving experience that is emotionally and socially rewarding

·       To go beneath the threshold for financial decision-making so that donors are making only an emotional decision (and not a financial one)

·       To leverage a marketing strategy that is compatible with a viral spread

·       To make grants and investments in a responsible manner, to create positive social change


Business Model

To generate revenues, we intend to initially target that segment of US-based web users which is currently using a combination of e-commerce and social networking tools, later expanding to other similar markets. This constitutes an initial addressable customer pool of 100 million people in the US, or as many as 400 million people globally. With a target donation size of USD 5 cents per day, a user base of one million subscribers would generate USD $18 million in revenues annually, supporting 10 grants of $5,000 every day or one $1,000 grant every 30 minutes.    

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80 months ago

Good news!! We just got the URL offered to us

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$1,383 of $7,000 goal

Raised by 28 people in 82 months
Created June 1, 2011
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78 months ago
jacob vattakaven
80 months ago

here's my two bits to promote goodness and a great cause!

David Crowe
80 months ago

good luck guys

Rachel Crowley
80 months ago

great idea - good luck!

Emily Gipple
81 months ago

Keep me posted on how this goes, and good luck!

80 months ago

Good news!! We just got the URL offered to us

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