Sad.Gif 2.0
Donation protected
The Sad.gif team, formed in 2015, is comprised of artists, researchers, and laptops. Last year’s focus was to subvert the conventional use of .gifs, and to instead advocate the format as a medium capable of depicting refined content. This year’s mission is to further explore the potential of the medium. In order to do this we need your help to assist in the funding for equipment, rent for an exhibition space, and promotional materials.
To view last year's exhibition click here!
In order to put your donation into perspective, a donation of $30 will cover the installation cost of one piece of work.
Over the last decade, the .gif format has become the standard for highlighting a singular emphasis in a piece of media. These highly shareable moving images capture brief, yet significant moments of beauty and humor, in order to later be utilized for their decontextualized content. A prolific invasion to Internet culture, there becomes an expectancy for critical imagery to be available in .gif format. Sad.gif aims to subvert the sweepingly casual nature of these visuals, championing the format to be appropriated and refined as a more intellectually evocative medium. The formal qualities of .gifs are not strangers in the realms of fine art. Image repetition, brevity, and forceful emphasis already exist across countless plains, while looping and a web-based platform create a distinct and effective form of new media, marrying all concepts of still and dynamic imagery. The show seeks to provide conversation about the nature of this net phenomenon while investigating the qualities of the medium to explore complex content and reaction.
To view last year's exhibition click here!
In order to put your donation into perspective, a donation of $30 will cover the installation cost of one piece of work.
Over the last decade, the .gif format has become the standard for highlighting a singular emphasis in a piece of media. These highly shareable moving images capture brief, yet significant moments of beauty and humor, in order to later be utilized for their decontextualized content. A prolific invasion to Internet culture, there becomes an expectancy for critical imagery to be available in .gif format. Sad.gif aims to subvert the sweepingly casual nature of these visuals, championing the format to be appropriated and refined as a more intellectually evocative medium. The formal qualities of .gifs are not strangers in the realms of fine art. Image repetition, brevity, and forceful emphasis already exist across countless plains, while looping and a web-based platform create a distinct and effective form of new media, marrying all concepts of still and dynamic imagery. The show seeks to provide conversation about the nature of this net phenomenon while investigating the qualities of the medium to explore complex content and reaction.
Organizer
Madeline Hill
Organizer
Richmond, VA