Jack and Mack (comedy series)

£100,000 goal

Campaign created 2 months ago


About:


Be in on the ground with the next big thing in family comedy. The creativity of a young fresh mind guided by a script editor of wide experience, is a winning combination for an original series that builds on the solid foundations of the comedy duo. Unique ideas and memorable comedy devices strengthen the "fan" appeal and timeless entertainment value. Please help us make it happen by backing a pilot series.

Jack and Mack

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The Mission

Creation of a "next big thing" comedy pairing, based on contemporary teen life, but with timeless references and family values.

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The creative offering

Strong, original and instantly-recognisable characters. Distinctive trademarks. Comic dialogue, with catch-phrases. Unique gimmick inventions, fresh for every episode. A new, sympathetic and loveable pair of teens, that will stand the test of time, providing light comedy adventure for all the family.

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The characters

Jack Womack and Mack Dulack are best-friend 18-year olds. Jack is a smart dresser, and Mack dresses street-wise, but they each wear a distinctive scarf. Jack takes the lead in trying to solve problems, but is always diverted by Mack's foolish ideas, and never learns to ignore them. Each episode is a self-contained adventure, always based on a well-meaning objective, but turning disastrous to comic effect. In each episode, a different new and preposterous invention is sold to Mack, always for $50, by an unknown person, but it inadvertently saves the day. Along the way, they have comical dialogue, with catch-phrases and jokes, based on each new situation and the invention gimmick. The result is a new and contemporary comedy pairing for present and future family enjoyment, in situations that will capture the imagination and create the next new big thing.

The Business Proposition

There are 7 self-contained episodes, united by the two main characters, their style, their catch-phrases and crazy inventions. Each episode has its own setting, as far as possible on one stage. Cast size is kept to the minimum. Once produced, the series has potential for TV, movie and cartoon-strip exploitation, plus a new range of merchandising, including:
0 Clothing, esp. the scarves.
0 Imagery - mouse mats, coasters, T-shirts, bags etc.
0 Techno - ringtone, computer screen saver, website etc.
0 Inter-active: forum, Q & A, online excerpts
0 Discrete gadgets - actual products based on the crazy inventions.
Other offshoots will suggest themselves and be considered in time.

Market Profile

Background

From the earliest days of modern mass entertainment, the double-act (or duo) has been an important part of comedy all over the world. Perhaps Pierrot and Columbine was the first comedy duo, who knows, but when mass entertainment really took off, after the discovery of electricity, comedy was indeed king, and double-acts (duos) were at the forefront. It would be wrong not to mention Chaplin here, as the most influential single comedy performer in history. But his style came from the great clown in the Pierrot and Harlequin styles-Joseph Grimaldi - just to show there is nothing new, only different styles. And even Chaplin can be said to have owed much of his success to his frequent pairing with Eric Campbell. With the coming of vaudeville and the burlesque in the USA, and Music Hall in the UK, there was a market for new talent of all kinds. American vaudeville grew out of the Civil War and the shameful clearances of the native American "indians" to make way for settlers. Heroes like "Buffalo" Bill Cody and "Wild" Bill Hickock emerged as a new kind of entertainer, bringing together military skills, native indian dance and music, the travelling showmen and "medicine" shows, and conventional circuses and dance troupes. In Europe, the emphasis was more on variety, such as in the British music-halls, the French "folies" and other folk-based performance traditions. The first true vaudeville theatre opened in the very year of the Civil War 1865, in New York. Tony Pastor opened his "Clean Opera House" with the promise that there would be no bawdy or sexual content, as had become customary in some of the travelling shows.Pastor wanted to attract whole families into the audience, as an automatic way of selling more tickets. War has always been the parent of comedy, especially WW2, from which grew classic American comedies like The Honeymooners and the British ground-breaking Goon Show radio series, the Carry-On films and numerous one-man "standup" comedians all over Europe. Vaudeville was also the birthplace of the double-act, or duo. But they were not always two humans. Many involved one man or woman and an animal, mostly a dog, but sometimes even a horse or donkey - and in at least one case, a baby elephant.. Somewhat later, there was a celebrated vaudeville act called "Cats and Rats" which could hardly be called a double-act, but certainly involved two groups of "characters". From the earliest days, double-acts were popular, but at first they did not outstrip the singles, particularly in comedy. Some notable examples are:

Wheeler & Wolsey
Leno and Campbell
Martini & Maximillian
Flanagan and Allen
Hope and Crosby
Martin & Lewis
Rowan and Martin
Laurel and Hardy
Abbott and Costello
Sykes and Jaques
Mick and Montmerency
Morecambe & WiseSteptoe and Son
Peter Cook and Dudley Moore
Elsie and Doris Waters
French and Saunders
Burns and Allen
Lucille Ball and Desi Arnaz
Arthur Lucan and Kitty McShane
Flanders and Swann
Drake and Josh
Bill and Ted
Hale and Pace
Cannon and Ball
Little and Large...and hundreds more.

Double-acts - duos - are popular not just for amusement, but also because - unlike the solo comedian - they depict human relationships, which interest everyone. From the competitiveness of Wheeler and Wolsey, the near-love of Laurel and Hardy, the near-violence of Abbott and Costello and the close friendship of Rowan and Martin - all laced with great comedy - the double-act has become a firm favourite.

Popularity and success

It's said that at any minute of the day, a Laurel and Hardy film is being shown somewhere in the world; their appeal is timeless.

In more modern times, the "teen dude" pairing of stars like Drake and Josh, and Bill and Ted, have continued the appeal of the comedy duo. Even the great Dan Leno, the pioneer "stand-up" single comedian, found new heights of fame when paired with Bert Campbell. But no comedy duo has ever rivalled Laurel and Hardy, for innovation, pathos, knockabout humour and sheer love from the audiences. They are celebrated and loved to this day, with a massive fan following, and screenings of Laurel and Hardy movies are guaranteed sell-outs, even more than 40 years after their deaths. The Bill and Ted movies were some of the biggest box-office releases of their years. The first in the series alone, netted $40.5 million just in the USA (1989 value) plus global sales. Drake and Josh is one of the most-watched American TV series of all time, and the Morecambe and Wise combination is known and loved the world over.

Jack and Mack's unique selling points (USP)

The Jack and Mack (c) series builds on this fine tradition of the comedy duo, not just by bringing the genre into the 21st century, but also adding innovation, in the form of preposterous "inventions" that become central to the action. Along the way, there is comedy dialogue, trouble and destruction and all kinds of adversities. And even though they have their relationship problems, they stay friends. It's a formula for success in the 21st century.

Universal appeal

The series has full family watchability. None of the humour is risque, just good clean fun, though there is scope for "late night" TV episodes if there is a demand. But normally, the humour is based on the problems of everyday life, though with the extra special element of the weird invention - without CGI at this stage of development. There is scope for development as animated cartoons or print cartoon strips, TV series, DVD releases and online downloads. The scope for merchandising is almost unlimited - clothing, souvenirs, computer accessories, sports, music*, gadgets, school items etc.

The stories (Series 1)

The series is based in the USA, with two 18-year-old "dudes" in the title roles. Their daily lives involve mild adventures that mean trouble, destruction and disaster, but the unique gimmick of the weird invention saves the day. Each story is completely different, with no sequence, so all episodes are free-standing and complete.

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Summary

The originators believe this is an original, appealing and successful comedy formula, which will capture the imagination of young teens and their parents, and become the next big thing in popular comedy. The series brings a tried and tested genre into the 21st century, in a way that ordinary families can relate to, with themes and catch-phrases to capture the imagination and just enough anarchic attitude to be acceptable to all.

                                             Media Release
 
                                       Jack and Mack     (c)

A completely new and original comedy series.
7 free-standing episodes
A unique mystery feature in each episode
Two lovable teen dudes
Variety of comedy adventures
Family comedy for movies and TV.

A new series of original short comedies has been created by a young scriptwriter. Based on the massively successful "comedy duo" formula, the new
                                        Jack and Mack (c)
series gives American "teen dude" comedies a new twist, with an imaginative and unique feature in each of the 7 free-standing episodes. This feature gives added appeal to these stylish lifestyle comedies, in which the pair of teenage friends turn ordinary aspects of daily life into chaos and disaster, rescued by the mystery feature. This is different in each episode, giving each one a fresh and individual appeal. Audiences will warm to the engaging and amusing duo of American teens, who have time on their hands and fun in their minds. Their adventures range from throwing a party to entering a fishing competition, but nothing is ever that simple. The stories are infused with comedy dialogue and crazy action, but the lovable rogues somehow always leave audiences wanting more. And they deliver a fresh approach each time. What WILL they do next? The series is especially suitable for TV, comprising short but complete episodes that allow plenty of time for ads, sponsors and promos head and tail. (Offers of sponsorship are also welcome). Original theme music, which reflects the casual and "folksy" characteristics of Jack and Mack(c), and a copyrighted artist's impression of the style of the movies, have also been created.* Jack and Mack(c) is the creation of Nichita Mladin. All the episodes are suitable for family viewing, with special appeal to kids and teens. Nichita says: "I hope Jack and Mack(c) is the next big thing in family comedy. The comedy duo has always been highly successful, and this modern and cool treatment - with the added fun of the mystery features - will appeal to youngsters and their parents alike. It's just good fun, with some new comedy ideas and the unique gimmick."
With the right investment and marketing, the world could be seeing a whole lot more of Jack and Mack(c) soon!

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£100,000 goal

Campaign created 2 months ago
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