Holy Idea Tees & A Modern Day Jesus

$801 of $6,000 goal

Raised by 13 people in 4 months
My name is Chris Koenig and I own a small T-shirt company called Holy Idea Tees.

I started Holy Idea Tees because I believe prosaic T-shirts have the potential to do something truly spectacular. They are one of the most popular forms of self-expression, and can be used to spread a very real message of love, hope, faith and peace. My idea (my “Holy Idea” if you will) is to modernize Jesus and make him more “current”. 


All the actions Jesus performed 2,000 years ago still have meaning today. However, if he was here today, he’d probably wear Levi’s, have a cell phone and would likely turn water into Hefeweizen or some kind of artisanal whiskey.

With this modern-day Jesus, I hope to re-introduce the love he showed and make it real again. These tees will start a dialog on his life story. I want to make Jesus relevant. What would he look like if he came now? What would he wear? How would his life story have played out? The answer is: much the same way it did 2,000 years ago, but in much different surroundings.

My dream is to create a movement. I want the world to benefit from identifying with a man who isn’t unreachable. I grew up in a church where I was always intimidated by a Jesus immortalized in stained glass and bible stories. I couldn’t identify with him because he lived in a different time, dressed differently, and talked differently.

With these T-shirts, I hope to show a man people can emulate and use to improve the state of their hearts. I feel like the world needs a lot of that right now.

These funds I’m asking for are to get the business off the ground and move forward. I want to do it right and that takes a little capital. 

Blank tees for printing

Cost of printing

Completion of website

Cost of artwork



Legal, Accounting, Trademark and insurance

I’m hoping to have these funds by September 1, 2018. All of the pieces are in place as I’ve already met with the T-shirt printing company and am in the process of getting an official website built.

Words cannot express the kind of joy I would feel if people got behind this project. For the last four years I’ve been bootstrapping this business by selling old T-shirts from thrift stores, estate sales, garage sales and anywhere else I could find them. Money runs out quickly when supporting a family AND trying to get a T-shirt brand off the ground.

Please know that your donation is more than just a monetary contribution. The plans for this endeavor go far beyond T-shirts. I will do everything I can to emulate the modern-day Jesus character and give back to causes and people who need it more than I do. 

For every donation, I will give you a free hug (message me on one of my social media's so I can mail you your free hug). For donations of $100 or more, I will send you a first run T-shirt featuring modern-day Jesus along with eternal gratitude and a free hug. For donations of $250 or more you'll be automatically subscribed to receive every new tee that is printed when it drops along with a double dose of eternal gratitude and a really, really REALLY BIG free hug.

Thank you for your time and consideration :)

Chris Koenig

Holy Idea Tees blog 
Holy Idea Tees Instagram
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I have some mock ups! Please let me know what you think so far in the comments. In the next couple days, I should have some actual "hard copies" to show you.
I wanted to let all of you know how thankful I am for the shares, thoughts, well-wishes and contributions you have all made. With the contributions, I can get the first round of tees printed, pay the web designer as well as the extremely talented artist who drew these images .
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Halfway through this crowdfunding project! Still have a little over two weeks before I print some tees and fire up the new website! A huge THANK YOU to Chris for his contribution today! Everyone's help in this new endeavor has been mind-blowingly awesome.
As always, feel free to share this post!!
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In this update, I'll tell you why I'm passionate about this project and how seeds of the idea were planted when I was 10 years old:

Thank you so much for all your support as I continue putting one foot in front of the other during my entreprenuerial vision to modernize Jesus. Feel free to share amongst all your social medias! :)
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As I continue to chase the dream of modernizing Jesus, I’m going to start a video diary to document the crowdfunding process. Give it a watch. Share it with your friends and if the spirit compels you, your donation is appreciated!! Thank you so so so much! :)
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Read a Previous Update

$801 of $6,000 goal

Raised by 13 people in 4 months
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Chris Walla
4 months ago
Paul Koenig
4 months ago
Allyn Childers
4 months ago
Kyle Haugen
4 months ago
Annabelle Baxter
4 months ago
Dave Grim
4 months ago
Jake Winkler
4 months ago
Nikki Larson
4 months ago
James Wilson
4 months ago
Matthew Koenig
4 months ago
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