Save Toys"R"Us

$200,062,000 of $1.0B goal

Raised by 2,037 people in 29 days


Toys“R”Us is on the verge of permanently closing its doors. It feels like the end of an era, with sad headlines spreading across news and social media, BUT there is still time to save this American icon—and you can help.

This GoFundMe campaign is spearheaded by Isaac Larian and various investor associates. Isaac Larian is the CEO of  MGA Entertainment, Inc. (MGAE), one of the world’s leading privately held toy and entertainment companies and creator of family favorite brands including Little Tikes. Isaac and his associates are devoted to saving the retail chain and preserving the Toys“R”Us experience for future generations.

You can be a part of this historic movement to #SaveToysRUs by donating today!  Your donation will help to ensure that generations to come can “always be a Toys“R”Us kid” and save employee jobs that are at stake should the company cease operation.

The deadline for reaching the $1 billion goal is Memorial Day, May 28, 2018. The funds collected through this campaign would be used in the formulation of a bid to acquire some Toys“R”Us assets through the bankruptcy process. This is not a charitable donation, and certain donor disclosures apply.

PLEASE READ BEFORE DONATING: Be advised that this is not a donation to a charitable cause, and there is no tax deduction available. It is a donation to a potential commercial venture. The funds raised would be added to other capital being gathered by the potential purchasers of some or all of Toys“R”Us.  A donation to this campaign doesn't qualify you to claim equity in any potential acquisition; it simply means you want future generations to be Toys“R”Us kids. 

Therefore, before donating, please note that there is no guarantee that the offer to purchase Toys“R”Us described above will be made or accepted. You are donating “at your own risk.” If your donation is not used to achieve the purchase of Toys“R”Us in some form, it will be returned to you.

CONTRIBUTOR REWARDS INCLUDE:

· $5-$49 pledge: #SaveToysRUs bumper sticker

· $50-$99 pledge: #SaveToysRUs bumper sticker AND #SaveToysRUs Special Edition Num NomsTM 1

· $100-$499 pledge: #SaveToysRUs bumper sticker, pin, AND #SaveToysRUs Special Edition L.O.L. Surprise! TM 1

· $500-$999 pledge:  #SaveToysRUs bumper sticker, pin, magnet, AND customized #SaveToysRUs Special Edition Little Tikes® Cozy Coupe®.1

· $1,000-$4,999 pledge: #SaveToysRUs bumper sticker, pin, magnet, “I’ll ALWAYS be a Toys“R”Us Kid” t-shirt AND Little Tikes® Build-a-HouseTM. 1

·$5,000-$9,999 pledge: #SaveToysRUs bumper sticker, pin, magnet, “I’ll ALWAYS be a Toys“R”Us Kid” t-shirt, AND Little Tikes® Super Slam ‘n DunkTM. 1

· $10,000-$24,999 pledge: #SaveToysRUs bumper sticker, pin, magnet, “I’ll ALWAYS be a Toys“R”Us Kid” t-shirt, invite to a local Toys“R”Us reopening block party AND a Little Tikes® backyard makeover. 1, 2

· $25,000-$49,999 pledge: #SaveToysRUs bumper sticker, pin, magnet, “I’ll ALWAYS be a Toys“R”Us Kid” t-shirt, invite to a local Toys“R”Us reopening block party AND a tour of the Ohio Little Tikes® factory – the oldest toy factory currently operating in the U.S. - including travel and accommodations. 1,2

· $50,000-$74,999: #SaveToysRUs bumper sticker, pin, magnet, “I’ll ALWAYS be a Toys“R”Us Kid” t-shirt, AND a personal block party for your friends and family including Little Tikes® products, food and all associated items. 1

· $75,000-$249,999: #SaveToysRUs bumper sticker, pin, magnet, “I’ll ALWAYS be a Toys“R”Us Kid” t-shirt, invite to a local Toys“R”Us reopening block party AND attendance at a special taping of “Unboxed!” series including travel and accommodations. 1, 2 

· $250,000-$999,999: #SaveToysRUs bumper sticker, pin, magnet, “I’ll ALWAYS be a Toys“R”Us Kid” t-shirt, invite to a local Toys“R”Us reopening block party AND toys for 5 years from Toys”R”Us. 1, 2

· $1,000,000-$9,999,999: #SaveToysRUs bumper sticker, pin, magnet, “I’ll ALWAYS be a Toys“R”Us Kid” t-shirt, invite to a local Toys“R”Us reopening block party, AND a signed thank you letter from Isaac Larian, CEO of MGA Entertainment, and “I helped save Toys“R”Us” hero plaque at a Toys“R”Us location of your choosing. 1, 2

· $10,000,000+: #SaveToysRUs bumper sticker, pin, magnet, “I’ll ALWAYS be a Toys“R”Us Kid” t-shirt, invite to a local Toys“R”Us reopening block party, a signed thank you letter from Isaac Larian, CEO of MGA Entertainment, AND Kid CEO for the Day experience including a trip to a southern California theme park, travel and accommodations, and Toys“R”Us store dedication naming rights for location of your choosing and toys for life from Toys“R”Us. 1, 2

TERMS:

 1. All toy and experience related prizes are contingent upon a successful acquisition of Toys“R”Us. This includes special edition #SaveToysRUs toys, Little Tikes® products, any prize inclusive of travel and accommodation, block parties, store plaque, store naming, and Toys“R”Us toys.

2. Actual quantity and selection of product shall be made at our reasonable discretion.

HOW TO DONATE:

The maximum donation we can accept online through GoFundMe is $50,000. Donations of more than $50,000 will be accepted via wire transfer.

Wire Transfer
To send a wire transfer (minimum $5,000), please contact donate@savetoysrus.com using "#SaveToysRUs" as the exact email subject line. To donate less than $5,000, please click the red Donate Now button above to donate online. 

Donating online by clicking the Donate Now button is the easiest way for you to support this campaign. Please note that GoFundMe has a 0% platform fee for online donations. 

* In lieu of charging a platform fee, GoFundMe relies on voluntary tips from donors to help with the costs associated with providing trust & safety protections, customer support, and innovative social fundraising features.

* Standard payment processing applies to credit and debit card transactions.

FREQUENTLY ASKED QUESTIONS:

Q: How is MGA Entertainment involved?

A: MGA Entertainment is not financially involved in this endeavor. Isaac Larian, the CEO of MGA Entertainment, and various investor associates have pledged over $200 million toward a $1 billion goal.

Q: How is Isaac Larian involved?

A: Isaac Larian is leading a group of investors in the campaign to #SaveToysRUs.

Q: How will the contributions be used?

A: The donations will be used in the formulation of a bid to acquire all or some Toys“R”Us assets through the bankruptcy process.
 
Q: What happens if we don’t meet the goal?

A: If your donation is not used to achieve the purchase of Toys“R”Us in some form, it will be returned to you.

Q: When will I receive my pledge reward?

A: All toy and experience related prizes are contingent upon a successful acquisition of Toys“R”Us. This includes special edition #SaveToysRUs toys, Little Tikes® products, any prize inclusive of travel and accommodation, block parties, store plaque, store naming and Toys“R”Us toys. For all other items, please allow up to 90 days for shipping.
 
Q: If I contribute more than once, will I receive multiple rewards?

A: Yes, if you contribute more than once you will be eligible to receive all rewards associated with your contribution.

Q: Who can I contact for additional questions not answered here?

A: Please contact donate@savetoysrus.com for further inquiries.
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Save Toys"R"Us
Save Toys"R"Us
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Isaac Larian launched the #SaveToysRUs GoFundMe to get EVERYONE involved to save this American icon, and in doing so save jobs. He is confident that, regardless of the outcome of the GoFundMe, he will raise the necessary money through his network. Isaac hopes that those who want to see Toys"R"Us continue on will participate in the campaign in some way, by taking action or even just sharing words of support. We have heard from Toys"R"Us employees that they are grateful for this effort to help save their jobs. He hopes folks will focus on the true goal of this movement. It's not about crowdfunding, it's about community action and saving jobs. Let's #SaveToysRUs.
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$200,062,000 of $1.0B goal

Raised by 2,037 people in 29 days
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