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Wonder Woman Initiative

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Eido Swimwear, an original swimwear and resort line based out of Miami is inspired by the woman knows exactly who she seeks no validation; for the energetic woman who desires to stand out. Since April 2015 when we first launched, Eido Swimwear has had 7 fashion show presentations from Miami Swim Week, to Las Vegas Swim Week, and all the way to ECOWAS Fashion Week in West Africa. We launched at Miami Swim Week in 2015, and since then, we have showcased each year during this globally acclaimed fashion event. Eido Swimwear partnered with Bacardi USA in 2016 to create custom swimsuits for their Bacardi House Party series. In the media, Eido Swimwear has been seen on Season 2 of WAGS Miami on E, Fashion Café Miami, Miami Swim Week Guide, The Swim Journal, Ocean Style Magazine, Luxe Beat Magazine, FINE Magazine, etc.

Since the brand's inception, it has been important to stay true to our vision of women empowerment beyond borders, from our brand messaging, to curating live events that are centered around uplifting women within our community, and in the world at large.

For Mothers' Day in 2017, we brought together two strong mothers and their daughters, and we gave them a complete makeover and a platform to share their stories on how they are shaping the next generation of strong women via an online TV audience. One of these women is Melissa as seen in the attached video.

This vision of women empowerment has given birth to the Wonder Woman Initiative; A series of ongoing projects and live events curated to uplift women within our community, and in the world at large. Through this initiative, we will spotlight female survivors, women in business breaking new grounds, and women who are less privileged and need help becoming self-sufficient providers for themselves and their families.

This summer, we brought together six women, survivors in their own right, women who have beat terminal illnesses, child loss, and domestic violence. We gave them a summer to remember through the 'Wonder Woman' initiative, by curating an event experience where we started with an extreme makeover and gifting session, and on to a panel where they will got the chance to share their stories and inspired our live audience.



To finish off the summer, The Eido Swimwear Wonder Woman Initiative curated a 70s themed friend-raising and benefit event. This event was similar to a summer cookout with DJ, Food, Drinks, Games, Vendors (Jewelry, Accessories, boutiques), a fashion show, and amidst the fun, held segments with Wonder Women in business leading charities/non-profit organizations in South Florida. At this event, we presented gifts such as books and school supplies to the Female Development World Organization, as well as clothes, bags, and female care packs to Pain to Purpose organization.

Through this event, we brought together Miami's premier fashion enthusiasts, lovers of culture, lifestyle and good causes, by giving them a fun and relaxed environment to meet with women breaking barriers, designers, creatives, brands from the region, while seamlessly connecting, enlightening, and championing conversations that can move us forward as a collective.

We have a strong mission and platform to not only empower the woman, but to stir up and enliven the power within the woman, to reinforce it, and to make it apparent.

As much as we would love to continue to contribute almost all of our proceeds as a small business towards very needful causes, there's only so much impact we can make as a small force. Help us multiply our impact and cause an even greater ripple effect through your generosity.

Organizer

Tayo Ishola
Organizer
Miami, FL

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