A Website Traffic Performance Reporting Solution for Everyone
Hello, my name is Jamison and I am a digital marketer. I have more than 15 years of experience in managing websites for small and large scale business websites. I am considered an SEO expert having produced multiple large scale returns for my clients. My focus has always been primarily on organic search engine optimization.
Through my years of website development and management one thing, I noticed that was missing was valuable analytic reporting that my clients could understand that would show them easily what their return on investment looked like.
Many digital marketing agencies that I have worked with offered very basic reporting or no reporting at all. I often had to generate a custom analytics report with formulas to show my clients how they were doing.
At one point the reporting that I was providing became a monthly task which my clients loved. I thought to myself if I could automate this type of reporting it would be amazing.
I literally had to take data from Google Analytics and Google Ads and manually bring the data into my spreadsheets to produce the reports. It was very time consuming when I was working with hundreds of clients at one point.
So I decided to take action on my idea of automating the reporting process and I decided to add more to it to help anyone with a website no matter if they were my client or not.
I decided to create Statgrader!
It's a website analytics reporting solution that grades your website performance by analyzing your data and providing a grade and recommended actions if needed to improve the performance.
The action items it recommends then direct the user to use one of our vendors that is qualified to do the work for the user. The user and vendor are matched based on the service and marketing capabilities such as budgets and preferences.
Here is what the Dashboard could look like:
I have put a lot of the pieces together already and I am raising money to help see it as a finished software subscription service.
The application will be web-based and have a dashboard that users can log into. The solution will also email monthly reports to the users. You can signup for the beta here!
A future release of the application will be a white-labeled version that vendors can use specifically with their clients.
The application has to be these three things.
Simple: It has to be easy to start and understand. To use the application the user just needs to click once and allow Statgrader access to their data and they can get their report. I’ve implemented a grading feature into the application that grades each metric segment of your analytics and it gives you an overall grade on how your website is performing.
Valuable: By visually seeing how your website is performing by way of grades it provides great value to a website owner that may not understand what the analytic data is for. With each metric segment, the application provides a summary based on digital marketing and SEO best practices.
Along with that the application will flag and alert the user if action is recommended to improve the reported results. Each user's website is profiled based on multiple data points such as demographics, their digital marketing budget, and preferences.
Stagrader takes that information and then matches the user with a qualified vendor that can implement the recommended action items for them.
For example, if the report recommends that you have SEO done on your web pages, the application will recommend an SEO agency or freelancer that matches what the user is willing to pay or commit to.
If a connection is made and work begins then Statgrader will monitor the performance and reward the user with an incentive such as a free month of service for improving their website traffic.
We will also reward the vendor based on their ability to provide a return for the user.
Affordable: Bottom line the product has to be available for anyone with a website. We will offer a free trial period that will give you a slice of your data and produce a report for you. Upon converting to a paid account the user when then be given a full report showing all found data from their analytics accounts.
We have set the price to be $10 per month for anyone that wants to continue the subscription service after their free trial.
How would this help you?
Let’s say you recently hired an SEO (Search Engine Optimization) or PPC (Pay Per Click), Freelancer, to do work on your website.
Running a free report from Statgrader would show you how well they have done. You would be able to instantly see if you got a return on your investment. That’s the power of this analytics reporting solution and we see it being able to help millions of website owners make better decisions about their digital marketing efforts and overall improve their websites traffic performance.
I mentioned that I have many things in place already up above. I currently have a website and a scope of work ready to go for development. We have a development group ready to start which is part of kick-starting tech school in the Phoenix Arizona area.
I would like to raise funds so that I can pay these individuals for the work they are about to do in developing this product for me.
I also need funds to prepare for an Ads campaign both on Google and Facebook.
I have an email marketing vendor in place to help market the product.
Additionally, funds that are raised will help operations cost such as our merchant services and hosting cost.
My approach to this project is to gain as much awareness as possible to help this become a reality. I am marketing on multiple social media channels and we are accepting beta signups on our website at https://www.statgrader.com/beta-signup/
I am also accepting sponsor and vendor signups on our website to help grow our digital marketing network and to start vetting our vendors that will be recommended to our Statgrader subscribes.
I hope that my product description explains well enough about what this is for. I know that Google’s products such as Google Analytics and AdWords and Google Search Console provide free reporting now, but they are not able to show the data in this way and they do not align a user with a vendor that can do the work for you that matches your budget or has experience in your industry working with website like yours to improve the traffic performance.
Anyone that pledges funds will receive the indicated months based on their pledge amount. They will receive an additional free month that accommodates the free trial period that other subscribers would get.