Hi! I’m Elle with The Booth Fairy Project.
It's my job as the unofficial mascot of Asheville to make sure our city remains happy and full of joy. After a few tough years, isn't it time for a little boost? A year ago, we successfully crowdfunded a billboard over 2-40 that reminded drivers to TAKE A DEEP BREATH.
The response was incredible! Whether they were on their daily commute or driving in to enjoy our beautiful city for the first time, people got a major boost from a billboard that spoke directly to them without trying to sell them anything.
NOTE: 100% OF ALL FUNDS RAISED WILL GO TOWARD THE BILLBOARDS!
There is strong science behind this. Our billboard will produce real positivity, drive a marked increase in kindness and connection and decrease road rage. It will remind people why it's great to be alive in Asheville.
The 2 prominent billboards for our city will include phrases such as:
YOU’RE DOING GREAT!
THiS IS A POSITIVE SIGN
YOU’RE ON THE RIGHT PATH
TAKE A DEEP BREATH
So, let's do it! Let's come together and take our advertising back. I heard from so many people that the “take a deep breath” billboard was a highlight of their drive and a good reminder to check in with themselves. I think it helped us all heal a little.
Let’s do it again!!!!
Let’s boost the morale of our city!