<div><strong>Help us unlock £1 million in additional charitable donations</strong>
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<div><a href="https://docs.google.com/presentation/d/e/2PACX-1vQAGfN2zDaJ8J9g_cX9EiK4HoEWDShTFqdBW60OIgExhhionfX_-UDMWjmGU-H8fefGAlpttMBh6x6A/pub?start=false&amp;loop=false&amp;delayms=3000" target="_blank" rel="noreferrer noopener">--View our deck here--</a>
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<div>Every year, millions of people donate generously to charity, with over £2.68b given in 2024 through Direct Debit.
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<div>But most don't realise that even with Gift Aid, they're giving in one of the least tax-efficient ways possible.
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<div>We're building The Payroll Giving Scheme - a new UK charity with one simple mission - make payroll giving the easiest, most engaging and most widely used way to donate to charity.
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<div><strong>Why this matters</strong>
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<div>Payroll Giving allows donations to come directly from salary before income tax is deducted.
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<div>That means:
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<ul>
<li>taxpayers can give more without paying more
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<li>charities receive significantly larger donations
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<li>employers can support giving at no additional cost
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<div>Yet despite these benefits...
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<ul>
<li>only 3% of the UK workforce uses Payroll Giving
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<li>over 60% of UK employees work for SMEs, yet most payroll giving providers barely serve them
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<li>younger employees are highly receptive to payroll giving, but awareness remains incredibly low
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</ul>
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<div>This isn't because people don't want to give - it's because the system hasn't evolved.
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<div>Existing providers were built for a different era. Payroll Giving today is often invisible, difficult to access and largely ignored - meanwhile charities are missing out on millions of pounds every year.
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<div><strong>Our vision</strong>
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<div>We're creating a completely new type of Payroll Giving agency.
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<div>Instead of outdated systems, we're building a modern, technology-first charity designed specifically for today's employers and employees.
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<div>We'll provide:
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<ul>
<li>simple online employer onboarding
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<li>an engaging employee experience
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<li>a charity discovery platform
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<li>real-time impact dashboards
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<li>a strong focus on SMEs, typically underserved by existing providers
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</ul>
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<div><strong>Our goal is simple:</strong>
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<div>Unlock an additional £1 million of charitable donations.
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<div>Not by asking people to donate more money, but by helping them donate more effectively.
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<div><strong>Why we're raising £5,000</strong>
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<div>Before we can begin operating, we must complete registration with the Charity Commission and establish all of the governance, policies, systems and infrastructure required to become an HMRC-approved Payroll Giving Agency.
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<div>The £5,000 will fund essential setup costs including:
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<ul>
<li>Charity Commission registration
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<li>legal and governance documentation
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<li>compliance and regulatory requirements
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<li>banking and financial controls
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<li>technology platform development
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<li>website and employer onboarding tools
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<li>operational setup before launch
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</ul>
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<div>This funding doesn't pay dividends or create private profit.
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<div>We're establishing as a charitable company limited by guarantee, meaning every pound raised is used to build an organisation whose purpose is to increase charitable giving across the UK.
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<div>Should we not achieve charitable status or become a HMRC approved payroll giving agency, every pound will be returned to the donors. 
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<div><strong>The bigger picture</strong>
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<div>If Payroll Giving became mainstream, the impact could be enormous.
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<div>If just 25% of donations currently made by Direct Debit were instead made through Payroll Giving, charities could receive over £134 million in additional donations through tax efficiencies alone.
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<div>We're starting with a modest target of £1 million in additional charitable donations.
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<div>But this is about building infrastructure that could benefit thousands of charities and hundreds of thousands of donors for years to come.
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<div><strong>How you can help</strong>
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<div>Please consider contributing if:
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<ul>
<li>you believe charities should receive more from every donation
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<li>you believe giving should be easier
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<li>you believe technology can modernise charitable giving
</li>
</ul>
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<div>Every donation helps us take the final steps towards becoming a registered charity and launching a new approach to Payroll Giving in the UK.
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<div>Together, we can help ensure more money reaches the charities that need it most.
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<div><strong>Become a Founding Supporter</strong>
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<div>Every donation, no matter the size, helps us take one step closer to becoming a registered charity and launching a new standard for Payroll Giving in the UK.
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<div>As one of our earliest supporters, you'll forever be part of this journey.
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<div>We want to recognise the individuals and organisations who believed in this mission before we had launched, before we had employers, and before we had processed our first donation.
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<div><strong>Every Supporter</strong>
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<div>Every person who donates will receive:
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<ul>
<li>A heartfelt thank you from our founding team.
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<li>Regular progress updates as we move through Charity Commission registration, HMRC approval and launch.
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<li>An invitation to follow our journey as we build the charity from the ground up.
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</ul>
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<div><strong>Founding Members</strong>
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<div>Individuals who contribute £100 or more will become our Founding Members.
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<div>As a Founding Member, you'll receive:
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<ul>
<li>Permanent recognition on our website (optional).
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<li>A personalised digital Founding Member certificate.
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<li>A unique Founding Member digital badge.
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<li>Early updates as we progress through Charity Commission registration, HMRC approval and launch.
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<li>Invitations to exclusive online updates with the founding team.
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<li>Opportunities to provide feedback on the platform, charity discovery experience and future direction of The Payroll Giving Scheme.
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</ul>
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<div>Most importantly, you'll always be recognised as one of the first people to help build a charity dedicated to increasing charitable giving across the UK.
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<div>Years from now, when employers, employees and charities are benefiting from a modern, accessible Payroll Giving system, you'll be able to say you were there at the very beginning.
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<div><strong>Founding Employer Partners</strong>
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<div>If you're donating on behalf of a business, we'd love to recognise your organisation as one of our Founding Employer Partners.
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<div>Subject to your permission, we'll:
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<li>Display your logo on our website as a Founding Employer Partner.
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<li>Recognise your support in launch communications.
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<li>Offer early access to our employer platform before public release.
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<li>Invite you to help shape the employer experience and future features.
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<li>Once we're registered with the Charity Commission, we'll send you our charity registration details along with a formal acknowledgement of your donation to support your accounting records and any applicable corporation tax relief.
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</ul>
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<div><br />
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<div>Again - should we not achieve charitable status or become a HMRC approved payroll giving agency, every pound will be returned to the donors. 
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<div><br />
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<div>Together, we'll demonstrate that businesses can play a meaningful role in transforming charitable giving across the UK.
</div>

Unlock an extra £1m in charitable donations through payroll

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