Too proud to ask so we're doing it

Our parent's town was devastated by the recent flooding in Illinois.  The area, along with a few others, was just declared a disaster area by the Governor.  Our parents, Ruben and Sue, are both very proud people and do not like to ask for help.  They would actually be horrified finding out their kids did this.  To be honest, we are uncomfortable asking for help, as well.  We decided to do it because it is a really bad situation for them (and many others).  Nothing in their house is salvageable, including many old family photographs.  Although they lost everything, our parents are more concerned about their neighbors than themselves right now.  When the water recedes, our father will most likely be checking in on and helping others before he starts dealing with their own situation.  As hard as it is for our family to ask for help, we are asking.  We will be giving and doing all we can to help our parents, but anything our friends and family can give that will be more than appreciated. They are going to have to start over again, so we just want to help give them a start.  Thank you in advance!