The Tenants of 47 John Street, Brunswick East

Yesterday at approx. 12:45PM a ferocious fire blazed through Alpha Trading Wholesale premises directly next door to a near-brand new block of 9 townhouses on 47 John Street, in Brunswick East. What was home to a vibrant and proud Northside community of 20 tenants and 4 pets – is now devastatingly no more. Our Team at Raine & Horne, Brunswick managed this whole block and one of our own Award Winning Property Managers – Celeste Elezovic called 47 John Street home for the past two years– read her frightening account of what unfolded yesterday via her Instagram here:
Thick black toxic smoke filled the sky and could be seen and smelt all the way from Coburg. Even today, as we write this on Friday the 8th of April 2022 at 1pm, the fire remains active.
From 1pm yesterday till after midnight over 60 firefighters fought hard to control the ravening blaze – which not only completely destroyed Alpha Trading Wholesale - but penetrated right through the neighbouring townhouses at 47 John Street. We thank God that the tenants who were home at 12:45 pm yesterday - evacuated just moments before it would’ve been too late. Speaking to the tenants, we can’t help but think how differently things could have unfolded had the fire started at night.
In our 30 years of real estate, we’ve never encountered an event like this. Life truly is so fragile and in a blink of an eye it can be changed forever. While all nine townhouses were badly damaged - with Townhouses 6 & 8 severely so - Townhouse 7 - home to a beautiful couple Ed & Miranda, lost everything. Their home as can be seen by these photos, is unrecognizable, and their adored cat, part of the family unable to be retrieved by firefighters, had its life taken by the fire.
We ask you our local community of Northsiders - who also call Brunswick East and the closely surrounding suburbs home, if you can spare even what you’d spend on your daily coffee and donate it to the tenants at 47 John Street, to help them get back on their feet during this devastating time.It would mean the world. If you are in a position to help in any other way - perhaps you might be able to donate basic household items these tenants will need, please get in contact with us via Instagram:
Due to the long duration of the fires, the sheer heat, water, smoke and fire damage that was caused to the block - the structural integrity is now in question and both police and firefighters have advised there will need to be at the very least a partial demolition of what was a brand new townhouse complex.
All the essential services - electrical, plumbing and sewerage were destroyed entirely. We are deeply saddened by what has happened at 47 John Street and hope that our tight-knit community can rally together to help our 20 tenants - but especially Ed & Miranda.
We appreciate your help beyond what words can describe.
Here's a photo of their home before the fire.


My name is Alicia Elezovic and I work for Raine & Horne, Brunswick real-estate agency. My younger sister Celeste Elezovic - who also works at Raine & Horne, Brunswick - doubled as the Property Manager and Caretaker of 47 John Street in Brunswick East. Not only did Celeste manage the entire block but she also lived there, it was her home for the past two years.  I have also spent countless days at John Street before this event and I too personally have gotten to know many of the tenants. Its hard to describe the beautiful bunch of people who lived there and how friendly all were with each other over the last couple years - through covid lockdowns and all. The fact that any one of these innocent people could've been seriously hurt - if not even lost their lives has deeply effected not just me, my family and our office - but out tight knit Northside community.  Last Friday 8th of April - I heard through my sister that the tenants from UNIT 7, a couple called Ed & Miranda had literally lost everything but the clothes on their back. I got in contact with them - and Ed sent me the above photos of what was their home. I immediately wanted to help and thought of raising money for them - knowing it'd be a huge challenge for them to re-build their lives alone as unfortunately - like most tenants, did not have contents insurance. 


While all nine townhouses were badly smoke and water damaged - with Townhouses 6 - mother and daughter & Townhouse 8- couple, Stuart and Isabelle severely so - Townhouse 7 - home to couple Ed and Miranda, lost everything.  We have spoken individually to all the tenants at 47 John Street to confirm how the money raised should be allocated - and every unit told us the same thing and we agreed on the following:

The highest percentage of the money will firstly be allocated to UNIT 7 - Ed and Miranda. Then the second highest percentage between UNIT 6 + 8. The remaining money will be evenly distributed between the remaining seven UNITS. For example, if we raise $7,000 the distribution will be as follows: 

UNIT 7 - ED & MIRANDA: $4000

REMAINING SIX UNITS: $233.30 each. 

If we do raise $10,000  or even over that amount we will follow the above percentage allocations. 

We will be directly transferring this money into the tenants nominated bank accounts and the tenants will spend the money on the essential living items that were destroyed in the fire. 

PLEASE NOTE - Our real-estate agency IS NOT taking any money from this fundraiser! 100% of the donations made are going directly to the tenants. 


Our Property Management Team are assisting all tenants relocate by prioritising their applications should they apply for any rental properties under our management + any other Raine & Horne offices across Victoria. We have also spoken with other agencies too making them aware of the urgency to house these tenants should they apply for a property they manage. 

All bonds to be refunded in full once police authorities give access to tenants to remove their belongings from townhouses.  Any rent paid from 7th of April onwards was refunded.

Raine & Horne head-office - supporting via donations beginning this week. 

Our own office will make a donation via Go Fund Me also- this will be public.

We are also managing the Go-Fund-Me - have launched and managed paid promotion across Social Media to raise awareness.  We will be accepting and storing any physical/non perishable food item donations at our office in Brunswick and dealing with all communication with the public.


If you're not in a position to make a monetary donation but wish to still help you can. We have spoken to our tenants who have said the following would help them:

-Non perishable food
-Assistance with moving furniture out of the apartments once police grant access (professional moving companies are very expensive)
-Any essential house-hold items, such as cleaning/dining/kitchen/bedroom/bathroom

If you are able to assist with the above - please firstly call me, Alicia on 0431 431 671 so I can confirm and coordinate with the tenants. And then we are happy to store small physical items at our office on 778-784 Sydney Road, Brunswick. 

This Saturday 16th of April - Sani - an incredible local cafe on 63 Lygon St, Brunswick East have generously offered to donate $1 from every coffee purchased that day towards this Go-Fund-Me. If you live locally - why not get your coffee from Sani this Saturday. Search them on Instagram @sanimelbourne They are open from 8am till 3pm. 


If you have any further questions, please don't hesitate to reach out to me directly. Our sole focus has been to help the tenants most effected. Our goal to help get them back on their feet as quickly as possible, This is an unprecedented event and it's been a steep learning curve navigating the best way to help the tenants most in need. We are so deeply moved by the love and support shown thus far - and on behalf of all the tenants at 47 John Street, Brunswick East - Thank-You. Your help, your kind words, your donations mean more to them than can be put into words. 

On a personal final note - I have always lived in the Inner-North and been so proud to call here home. From the local businesses to the people - I've always said what a truly special community we have - but as traumatic this fire has been for all, it's affirmed even further what an incredible community we have. I wouldn't call anywhere else home. All my love and thanks to you. 

First photo via Jacqui Felgate 
  • Anonymous 
    • $10 
    • 2 mos
  • Marnie Kane 
    • $20 
    • 2 mos
  • Lia Lewis 
    • $20 
    • 2 mos
  • Louisa Robson 
    • $20 
    • 2 mos
  • Sam Beveridge 
    • $50 
    • 2 mos
See all

Organizer and beneficiary

Alicia Elezovic 
Brunswick East VIC
Mario Elezovic