The SunPedal Ride - BYCS - Paris to Amsterdam


The SunPedal Ride is an initiative to promote sustainable mobility via collaborative campaigns.
Some of the previous campaigns in The SunPedal Ride initiative are as follows - 

National Geographic article -
Redbull story here -
PV magazine -
India West -
West France -!preferred/1/package/1949/pub/2293/page/9
Guide to Iceland -
HEC Paris -

Now, Sushil Reddy (IIT Bombay, HEC Paris Alumnus and founder of The SunPedal Ride) and Anuj Karkare (IIT Bombay, INSEAD Alumnus) are riding from Paris to Amsterdam for 10 days while meeting the European Cycling Federation team in Brussels, Decathlon Foundation in Lille, Bicycle mayors along the route(BYCS network) and Dutch Cycling Embassy in Utrecht. The aim of this journey is to advocate the use of cycling as a medium of sustainable mobility, while highlighting its advantages. Via this ride, we will be fundraising for the organisation BYCS to support them in their efforts to promote cycling as a means to sustainable mobility across the world. We would really appreciate your help and support in your valuable contributions in this fundraiser. 

49690502_1594898186463098_r.jpegAnuj Karkare

49690502_1594898226748311_r.jpegSushil Reddy 

BYCS is an Amsterdam-based social enterprise driven by the belief that bicycles transform cities and cities transform the world. They believe that when people choose the bicycle for everyday life it can have a transformational effect and that this simple tool holds the key to improved wellbeing and prosperity for citizens, cities, and the planet. To this end BYCS has developed a clear and powerful mission called 50x30; half of all city trips by bike by 2030. It demands the brightest ideas and the most determined action. BYCS works internationally with businesses, governments and non-profits to initiate and scale breakthrough ideas around cycling, driven to contribute to their bold mission. 

49690502_159489759320428_r.jpegBicycle Mayors in India

Increasing cycling not only provides clean, accessible mobility solutions but also ensures better mental and physical health, promotes community strength, protects the environment and supports a sustainable economy. Cycling is more than transportation. It is transformation. In all our work, we always ask: ‘Where can the bicycle take us?’

49690502_1594898294960682_r.jpegBYCS Initiative of 50x30

BYCS has developed and delivered a suite of services that can help organizations and cities across the world to improve the way it approaches cycling progress. They are developed to inspire, activitate individuals and communities, and to provide valuable insights that can empower to take action. BYCS has also set up an international network of individuals who accelerate the progress of cycling in their city, all to help get the next one billion people on the bike. This network has grown to over 100 active leaders in cities across the world and continues to grow every day. The organization believes that great leadership - and the action of inspiring citizens - will unlock the potential for cycling in cities around the world. Bicycle Mayors can accelerate the changes we need by uniting their communities. Below you will find some incredible stories from around the world 

To learn more, please visit: 
Want to know more about the network of Bicycle Mayors? Please visit 


  • Ujjwal Mishra 
    • €50 
    • 2 d
  • Chaitra Jagadeesh 
    • €10 
    • 2 d
  • Trey Hahn 
    • €10 
    • 9 d
  • Jesbeer KA 
    • €10 
    • 16 d
  • Julian O'Shea 
    • €25 
    • 23 d
See all


Sushil Reddy 
Les Loges-en-Josas (Yvelines), France
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