700,000 People live in poverty in Wales that's 23% of the population.
Louisa Moody is a Welsh fashion designer; her latest project is creating awareness of the Poverty in Wales and the increased impact the pandemic has had on the poorest communities. Being Welsh and proud of her roots, Louisa knows these communities and sees first-hand the daily struggles that too many people are facing. 

Many of these communities have been neglected by those in Westminster. Since the start of the pandemic the shocking neglect of these communities by the government has become more prevalent across the country.

Something has to change.

As a thank you to donating for supporting Children in Wales.
We have a  giveaway with different levels all with the chance of winning a Limited Edition Design gifts to thank you for your support.

£10 – The first 15 people to donate will receive a free Canvas Tote Bag

£20 – The first 10 people to donate will receive a free T – shirt

£30 – The first 5 people to donate will receive a free T – shirt and Canvas Tote Bag 

Creating a fashion campaign using slogan t-shirts to shout her message at Westminster, feed the children. Louisa usually sells her t-shirts and donating a percentage of the sales to charity. This time she’s created this go fund me page to ask people to donate where possible, to a brilliant charity, Children in Wales.

Children In Wales help children living in poverty to children who are carers as well as helping children find possible job opportunities.

We understand that this is a very difficult time for everyone, but if you are willing to spare any money, it would be greatly appreciated and going to a great cause.

450,000 fewer children would live in poverty if child benefit was increased by £10 a week.

Poverty is not a lifestyle choice.

Blaenau Gwent, Louisa’s home county had the highest Covid – 19 death rates in the UK for months, although having a relatively low number of cases. The reason being because Blaenau Gwent is one of the poorest communities with poor living conditions in Wales and the UK.

Blaenau Gwent has the second highest child poverty rate in Wales since 2015. The underlying reason why Wales had the highest death rates across the UK was due to poor living conditions and poverty.

Compared to the rest of the UK, Wales has the lowest GVA. Working in Wales has the one of the lowest pays for people in every sector compared to the rest of UK. When the pandemic hit, Wales had more than a third of their jobs furloughed, with the poorest communities at the highest risk, of job losses.

There are growing concerns that Wales is returning to a state of poverty and unemployment that hasn’t been seen since the miners’ strike in 1984.

Please find some of the facts and figures, we find staggering and heart breaking that shouldn’t be so high in 2021.

Poverty in Wales 

- 700,000 people in Wales live in Poverty, that’s 23% of the population

- 3 in 10 children live in poverty  

- 180,000 children live in poverty in Wales 2020 – 140,000 of those receive income related benefits already

-Wales has one of the lowest pays for people in every sector compared to rest of UK – over a 3rd of jobs were furloughed in Wales 

- In work poverty in Wales – 2 out 5 authorities report there isn’t enough childcare support for families that work especially those of atypical hours 

- Universal credit doubled in Wales 2020 opl;.
2021 budget – 4.8bn levelling up fund, 800m of levelling up fund shared between, Wales, Scotland and Northern Ireland 

- Welsh Government have been frozen out of the decision-making progress, Treasury deciding how funds are allocated  

- Wales have 17 of their 22 counties chosen, which will benefit however two of the lowest GVA’s and poorest counties in Wales and the UK have been left in lower priorities groups – Gwynedd and Anglesey. Opposed to Rishi Sunak’s constituency is placed in priority group 1. 


Child Poverty in UK 

- 4.2 million children live in poverty in the UK 

- 44% of children living in lone parent families live in poverty  
- 72% of children growing up in poverty live in working families  

- 46% pf children from black and minority ethnic groups live in poverty 

- 450,000 fewer children would live in poverty if child benefit was increased by £10 a week  

- Removing the two-child limit and the benefit cap would lift 100,000s of children out of poverty  

Food Banks 2020  

- March 2020 – the use of food banks in the UK had tripled  

- Trussel Trust data – 67% of increased demand new dependency caused by pandemic  

- Food supply mitigation strategies introduced free school meals replacements vouchers  

- October to December a further 61% increase in food parcels 

- 6 food parcels are given out every minute  

 - At the start of the pandemic over half of the people dependent on food parcels had never used food banks before

Find out more
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Louisa Moody 
London, UK
Children in Wales 
Registered nonprofit
Donations eligible for Gift Aid.
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