Help us award and showcase filmmakers of Pakistani heritage

Sha Jiv is organizing this fundraiser to benefit INDUS ARTS COUNCIL.

Tax deductible

Help us award and showcase filmmakers of Pakistani heritage from around the world.

The growing Pakistani diaspora in the U.S. faces a dilemma—underrepresentation in film, TV, and mainstream media, the most influential medium of persuasion. This lack of representation leads to unfair misrepresentation and stereotyping of characters.

Despite Netflix being the most diverse SVOD platform in the U.S., only 2% represent actors and filmmakers of Pakistani heritage out of the total of 10.9% of AAPI films. Actors of Pakistani descent in Hollywood can be counted at our fingertips, and their stories are nonexistent in the mainstream media in the U.S.

Just like other AAPI creatives, Pakistani filmmakers and actors face similar challenges of:

Racism

Discrimination

Microaggression

They have been vilified and stereotyped as an IT person, a doctor, or a taxi driver with an accent.

The lack of access to resources and the toxic film industry culture are other barriers for Pakistani filmmakers.

It's essential to correct and define the narrative of the Pakistani community.

Rūng Film Fest aims to achieve this goal by highlighting and showcasing original stories told through the lens of Pakistani filmmakers. The first Rūng Film Festival in Houston took place on May 4th and 5th, 2024, with an impressive line-up of award-winning independent films by Pakistani filmmakers, panel discussions, and networking opportunities.

By supporting the Rūng Film Fest, you're leading the effort to control the Pakistani narrative in the U.S. through the most influential medium—the media and film. You're positioning yourself as a progressive change catalyst for your community.

Please donate generously. And the smallest amount matters!

Thank YOU!

Upcoming Rung Film Festival to take place on April 19th & 20th , 2025

Highlights of Rung Film Festival 2024 on our channel :

https://youtu.be/B_hKzbY1_NA?si=4wRU8TRBWhXun8l9

https://youtube.com/@rungfilmfestival?si=TYqVeOW1Kq28_nxi

https://youtu.be/B_hKzbY1_NA?si=4wRU8TRBWhXun8l9

The Rūng Film Fest Team.

Rūng Film Fest is an Indus Arts Council program.