<div><strong>To the LA community: our beloved family restaurant, Cielito Lindo, needs your support. </strong>
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<div>Like many of you, we grew up on Olvera Street with the smell of our great-grandmother’s fresh taquitos filling the air, hearing mariachi music echo down the walkway, and watching generations of families gather around our little stand. This little stand, Cielito Lindo, was started in 1934 by our great-grandmother, Aurora Guerrero, who recently migrated from rural Zacatecas, Mexico, with her young children at the end of the Mexican Revolution. A single, immigrant mother with no formal education or knowledge of English, Aurora secured a spot on the newly-founded Olvera Street, where she was to sell traditional Mexican food.
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<div>Aurora cooked what she knew from her hometown of Huanusco, Zacatecas: rolled taquitos filled with Zacatecas-style barbecue beef, tomatillos simmering on the stove, and a thin avocado sauce made simply with water, chiles, spices, and fresh avocado. What started as a passion for food, culture, and community became one of LA’s most iconic little food stands. For generations, our family has served taquitos to locals, tourists, Dodger fans, late-night crowds, and families visiting the birthplace of Los Angeles. Orson Wells (who reportedly ate 43 in one sitting), Anthony Bourdain, Eve Babitz, Cheech Marin, and Lupe Fiasco have also delighted in the humble taquito. This simple, yet delectable, food item has become the heart and soul of our family, and in many ways, of Olvera St itself. We are proud that so many people have enjoyed the simplicity of our great-grandma’s taquito and salsa. When we asked our grandmothers why the food tastes so good, they would tell us, “It’s because the most important ingredient is love.”
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<div>It is precisely love –for our family legacy, for Los Angeles– that is guiding us as we enter difficult times. We, Aurora’s grandchildren, proudly represent the fourth generation of this woman-led business. We are committed to keeping Cielito Lindo’s legacy alive in our beautiful city of Los Angeles.
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<div>Cielito Lindo does not just represent the legacy of fierce, immigrant women whose food has helped shape the city of Los Angeles, it also serves as a site of community, support, and love for all those who call LA home. One of our favorite things about Cielito Lindo is hearing the stories of our patrons and the memories associated with our family business. Many customers grew up eating our great-grandmother’s taquitos, and they have been taking their family and friends to this beloved institution for decades.
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<div><strong>However, this last year has been incredibly challenging for us.</strong>
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<div>Two of our owners and beloved mothers and aunts (Susanna MacManus and Dianna Robertson) passed away last year. Since then, the fourth generation has been trying to stabilize operations while navigating the rising cost of food, inflation, deferred maintenance, rent debt, and a very difficult environment for small restaurants in downtown LA. Tourism and foot traffic still have not fully recovered, and many longtime Olvera Street merchants are struggling right now. Right now, we are facing urgent electrical and plumbing repairs, along with the lasting financial impact of the COVID shutdowns that devastated Olvera Street and many small family businesses like ours. These buildings are part of a historic monument, and aging infrastructure has forced costly repairs we cannot manage alone.
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<div>If you’d like to support us, even sharing our story means a lot. Too many LA institutions have shut down or have not been preserved due to rising costs, inflation, and other unexpected expenses (such as Taix Restaurant, La Golondrina, Cole’s, etc.), and we do not want Cielito Lindo to be yet another obsolete LA landmark.
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<div>We’ve always done everything we could to keep going on our own, and asking for help is not easy for us. But this is bigger than a business. It’s about preserving a landmark built by immigrant women and woven into the story and soul of Los Angeles since 1934.
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<div>Thank you for reading and for your support.
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<div><strong>Versión en Español:</strong>
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<div><strong>A la comunidad de LA: Cielito Lindo, nuestro querido restaurante familiar, necesita su apoyo.</strong>
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<div>Como muchos de ustedes, crecimos en Olvera Street con el olor de los taquitos de nuestra bisabuela rodeándonos, escuchando la música de mariachi por el corredor y viendo a generaciones de familias reunirse alrededor de nuestro pequeño puesto. Este pequeño puesto, Cielito Lindo, fue fundado en 1934 por nuestra bisabuela, Aurora Guerrero. Aurora había emigrado desde Zacatecas, México, con sus hijos pequeños al final de la Revolución Mexicana. A pesar de ser una madre soltera e inmigrante, sin educación formal ni conocimiento del inglés, Aurora consiguió un espacio en la calle Olvera, donde vendería comida tradicional mexicana.
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<div>Aurora cocinaba lo que conocía de su pueblo, Huanusco, Zacatecas: taquitos enrollados rellenos de barbacoa estilo Zacatecas, tomatillos hirviendo a fuego lento en la estufa y una salsa ligera de aguacate hecha simplemente con agua, chiles, especias y aguacate fresco. Su pasión por la comida, la cultura y la comunidad ha durado décadas y Cielito Lindo se ha convertido en uno de los puestos de comida más icónicos de LA. Durante generaciones, nuestra familia ha servido taquitos a locales, turistas, aficionados de los Dodgers, y familias que visitan el lugar de nacimiento de Los Ángeles. Orson Wells (quien supuestamente comió 43 de una sola vez), Anthony Bourdain, Eve Babitz, Cheech Marin y Lupe Fiasco también han gozado con el humilde taquito. Este taquito sencillo, pero delicioso, se ha convertido en el corazón y el alma de nuestra familia y, en muchos sentidos, de la Olvera Street en si. Nos da mucho orgullo que tantas personas hayan disfrutado de la sencillez del taquito y la salsa de nuestra bisabuela. Cuando les preguntábamos a nuestras abuelas por qué la comida sabía tan rica, nos decían: “Es porque el ingrediente más importante es el amor”.
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<div>Es precisamente el amor —por nuestro legado familiar, por Los Ángeles— lo que nos guía mientras enfrentamos tiempos difíciles. Nosotros, los nietos de Aurora, somos orgullosamente la cuarta generación de este negocio liderado por mujeres. Estamos comprometidos a mantener vivo el legado de Cielito Lindo en nuestra hermosa ciudad de Los Ángeles.
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<div>Cielito Lindo representa el legado de mujeres inmigrantes cuya comida ha sido una parte integral a la ciudad de Los Ángeles, y también, sirve como un espacio de comunidad, apoyo y amor para todos los residentes de LA. Nos encanta escuchar las historias de nuestros clientes y los recuerdos asociados con nuestro negocio familiar. Muchos clientes crecieron comiendo los taquitos de nuestra bisabuela y han llevado a sus familias y amigos a este querido restaurante durante décadas.
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<div>Sin embargo, este último año ha sido increíblemente difícil para nosotros.
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<div>El año pasado, dos de nuestras propietarias y queridas madres y tías (Susanna MacManus y Dianna Robertson) fallecieron. Desde entonces, la cuarta generación ha estado intentando estabilizar las operaciones mientras enfrenta el aumento en los costos de los alimentos, la inflación, el mantenimiento acumulado, las deudas de renta y un entorno muy difícil para los pequeños restaurantes. El turismo y el flujo de visitantes todavía no se han recuperado por completo, y muchos comerciantes históricos de Olvera Street están luchando en este momento. Actualmente enfrentamos reparaciones urgentes de electricidad y plomería, además del impacto financiero duradero de los cierres por COVID, que devastaron Olvera Street y muchos pequeños negocios familiares como el nuestro. Estos edificios forman parte de un monumento histórico, y la infraestructura envejecida ha obligado a realizar reparaciones costosas que no podemos afrontar solos.
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<div>Si desean apoyarnos y compartir nuestra historia, significaría mucho para nosotros. Lamentablemente, muchas instituciones de LA han cerrado o no han sido preservadas debido al aumento de costos, la inflación y otros gastos inesperados (como Taix Restaurant, La Golondrina, Cole’s, etc.), y no queremos que Cielito Lindo sea otro símbolo obsoleto de Los Ángeles.
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<div>Siempre hemos hecho todo lo posible para seguir adelante por nuestra cuenta, y pedir ayuda no es fácil para nosotros. Pero esto es más grande que un negocio. Se trata de preservar un lugar emblemático construido por mujeres inmigrantes, y un lugar que ha sido integral en la historia y el alma de Los Ángeles desde 1934.
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<div>Gracias por leer y por todo su apoyo.
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Grant Elder

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Aimee Lind

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ARTURO R SILVA

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Support and Help Save Cielito Lindo, A Community Treasure

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