we are Simone and Alberto, owners of Almare Gelato. We are also all the employees of Berkeley and Pleasanton, we need your support.
We have started this fundraiser to ask all our fans, who have enjoyed our gelato and sorbet in the last 12 years, to unite and help us keep our Almare in Berkeley and Pleasanton from destruction, our employees from losing their jobs. ( www.almaregelato.com )
The Pandemic of COVID19 is resulting in a terrible impact for the stores. For the whole month of March we saw our sales declining, day by day, as people are trying to avoid contacts and public places.
Since the Shelter in Place Order was issued our two stores were tremendously impacted, sales almost stopped. We had to find a quick solution to keep as many employees as possible on Payrolls. Instead of closing, we are trying to adapt our gelato stores to Pick up and Online sales otherwise they would all be without a job. Unfortunately as today 3/27/20 we have decided to close the Berkeley shop as a precautionary measure.
It is almost impossible to keep up with this sudden event.
The loss of income, the loss of hours for the whole business is unbelievable. The communities around us have been supportive and kind and yet the virus is keeping almost everyone at home. It is devastating to see schedules shrinking and shrinking and expenses piling up quickly.
The thing is that... I could go on and on explaining how technically this is impactful for us and the employees but it all comes down to this, since this started it did not only hit our Business but our spirit as well.
Almare is a reality where we are all directly involved, owners and employees alike. It is hands on, all together, every day, early morning to late night. I love getting to the shop before the store opens up and the Plaza comes alive. Unlocking the door and hearing the gelato machine slowly working, in the kitchen. Knowing that Miriam, or Sonia or Cati have been mixing ingredients since before dawn. Smelling milk and sugar becoming gelato. I love the unexpected rush hour when Berkeley High goes on lunch break and the Plaza fills up with students joyful with life and Yano or Alan or Jason or Haven and us have to work as fast as we can, so we do not form a line. I love the feeling of the store at night with lights and customers coming in after a movie or a theatre show, or after a dinner at a nearby restaurant. I also love the Saturday mornings in Pleasanton, when the Farmers Market make it look like a metropolis by how many people gather there.
Every minute working in our business, is worth for me, from waking up (like this morning) at 4.30am to go to Pleasanton and make fresh gelato to spending a whole afternoon doing bookkeeping on my computer.
I love the relationships we have created over the years with all the tens of employees we have met and those they have developed, among each others.
I want for all this to keep existing. For me and my business partner Alberto, for all our employees, Yano, Alan, Jason, Chloe, Alessia, Haven, Miriam, Sonia, Cati, Talia, Edward, Josh, Carolina, Bailey, Julia, Patrick, Sami, Erlinda, Jessica, Ariana, for the many restaurants all across the Bay Area who use our gelato, for our families who rely on Almare, for all our customers who can try gelato maybe for the first time, probably asking about the difference between gelato and ice cream (look it up, it is interesting). For all of our friends who love Toasted almond and Figs, for my daughter who literally cries if I do not bring Stracciatella home at night, for all the couples that got married enjoying our gelato at their ceremony, for all the people in Berkeley and Pleasanton that we are happy to serve every day.
We have lived the last 12 years (10 for me, 2 more for Alberto who funded Almare Gelato in 2008) giving all we have for this dream, for this food we love, for our heritage and our culture.
Now that California and Italy and the whole damn World are hit so hard by this Pandemic, now that all we have built is at stake and at risk we ask for your help and your support.
Hoping to see you all soon, when this madness is over.
The funds will go toward these 3 main lines:
1. Payrolls (Almare has workers who need their hours paid, with close to 0 income this is all on our shoulders)
2. Rent and Bills (there is no legal protection for Commercial Tenants, if something like this happens you are on your own, deadlines are approaching fast, with no income bills pile up so quickly)
3. Our Vendors (we need to make sure that the supply chain is not broken, if we do not pay the Vendors that provide us with products they will not have money either and so on...)
follow updates on Instagram @almaregelato.berkeley and @almaregelato.pleasanton
- Marra DeGraff
- Steven Horowitz
Fundraising team: Team Almare (5)
Raised $775 from 11 donations
Raised $110 from 2 donations
Raised $100 from 1 donation
Raised $60 from 2 donations