URGENT: Supercharge the tactical vote where it counts this election!
Want to stop Boris Johnson winning a majority on 12th December?
Data show that we really CAN make a difference, but only if we can convert more people to tactical voting. £20,000 could be enough to change the outcome in 20 pivotal seats.
VoteSmart 2019 is about taking the tactical voting message to a wider range of people – people who are open to voting tactically, but who may not know much about it.
Some potential tactical voters may not be interested in Brexit, but they might be open to voting tactically for different reasons. We need to reach these people and speak their language.
From the elderly to parents of school children, from climate change activists to specific business sectors, we’ve worked out who they are and how to get the right message to them – focusing especially on 20 seats where we know tactical voting can have the biggest impact.
VoteSmart 2019 brings together advice from national tactical voting sites to give voters the full facts on the options in their constituency. This neutral overview approach was road-tested during the 2017 election, and it works.
How will we do it?
The VoteSmart campaign will use a special tried and trusted technique called “microtargeting”.
This means we will advertise online in lots of different ways to very specific types of voters who we think might not be considering voting tactically this December - and we will use lots of messages specifically designed to appeal to them based on what we know about how they think. We will do this only in areas where we know we can make a difference and change the outcome of the election.
Expertise you can trust
VoteSmart is a joint initiative from Represent Us, leading pro-EU political strategists, working alongside the expert communications team that delivered the national "Stop The Silence" campaign.
VoteSmart: what do we need to supercharge the tactical vote in the general election?
In 2017, over 6.5 million people voted tactically but just 75 votes would have given Theresa May her majority.
We need to match and better than on December 12. We need to get the message out to as many people as possible. Can you help us? – Every ~£1,000 we raise will make a difference in one key seat and help to keep the Conservatives out.
£5,000 lets us deliver an online campaign in 5 seats
£20,000 lets us deliver an online campaign reaching over a million people in 20 seats
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We will do everything we can to spend all funds raised on this election campaign. If for reasons outside of our control we fail to do so, we will use surplus on future campaigns in line with our mission.