<div>We invite you to help us support and protect nature by donating much-needed funds for the world’s most precious and precarious ecosystems.
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<div><strong>100% of the money raised will go to a conservation fund hosted by EarthPercent</strong>, the music industry’s climate foundation that redirects money to the most impactful environmental organisations. 
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<div>Help us protect and restore nature, before it’s too late. 
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<div><strong>What is Sounds Right?</strong>
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<div>Sounds Right is a new global music initiative initiated by the Museum of the United Nations - UN Live in collaboration with global partners in music, ecology and conservation. Sounds Right enables NATURE to generate conservation funding from her own sounds. Launched in the lead up to Earth Day, the initiative aims to spark a global conversation about the value of nature and support millions of music fans to take meaningful action to protect our planet. 
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<div>If you’ve landed here you’ve probably already been listening to the 15 tracks featuring NATURE, now an official artist. Or perhaps you’ve been listening to the 80+ ‘Ecosystem Tracks’ containing some of the world’s best field recordings from The Listening Planet and VozTerra.
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<div>If you’ve been listening to the tracks then you’ve helped raise funds for NATURE, the artist, and nature’s conservation. But this doesn’t match the urgency of the biodiversity and planetary crisis that we face. 
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<div>The goal of this evergreen initiative is to activate fans, raise funds, spark a global conversation about how we value nature, and inspire a sense of agency in our collective efforts to protect the planet. 
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<div><strong>How &amp; What We Fund:</strong>
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<div>Via the Sounds Right initiative, at least 50% of recording royalties from tracks that ‘Feat. NATURE’, 63% of recording royalties from ambient nature tracks and 100% of donations via this fundraiser will be donated to biodiversity conservation and restoration projects.
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<div>Our Sounds Right Expert Advisory Panel is a group of world-leading biologists, environmental activists, Indigenous People’s representatives, and experts in conservation funding.
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<div>All donations will be collected by EarthPercent and distributed to rights-based nature conservation and restoration projects in the world’s most precious and precarious ecosystems under the guidance of the Sounds Right Expert Advisory Panel.
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<div>The Sounds Right Expert Advisory Panel, chaired by Kavita Prakesh-Main, will consider projects with proven models of ecological and community impact, robust monitoring and evaluation frameworks, and that are delivered by organisations with the right capabilities.
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<div>Projects in ecosystems with the highest levels of biodiversity and endemism will be prioritised, with initial analysis identifying Key Biodiversity Areas in the following regions: Madagascar and the Indian Ocean Islands; Indo-Burma, India, and Myanmar; Sundaland; Philippines; Tropical Andes; and, the Atlantic Forest.
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<div><strong>About EarthPercent</strong>
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<div>EarthPercent (a registered charity in England and Wales (1188391) and a registered 501c3 non-profit foundation in the U.S (EIN: 86-3830611) was launched in 2020 to raise money from the music industry to support the climate movement in order to significantly reduce the industry’s impacts on the planet and contribute to a just and green future for all.
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<div>EarthPercent seeks to include the planet as a stakeholder in music by asking artists, companies and individuals to commit a small percentage of their revenue to EarthPercent who distribute this money to the most impactful organisations working on the climate emergency with the guidance of an advisory panel of climate experts, leading scientists and youth activists.
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<div><strong>About Sounds Right</strong>
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<div>Sounds Right is an initiative by Museum for the United Nations – UN Live developed and delivered in close partnership with musicians, creatives, nature sound recordists, conservationists, and campaigning organisations. Sounds Right, developed in consultation with the United Nations Department of Global Communications, along with founding partners: Earth Percent, The Listening Planet, VozTerra, Earthrise, Hempel Foundation, Community Arts Network, Dawn Chorus, LD Communications, Dalberg, Axum, Music Declares Emergency, Limbo Music, Count Us In, AKQA, LD Communications and Rare. Spotify is supporting Sounds Right’s global launch through access to its extensive platform in support of nature conservation. Sounds Right is also joining forces with The Nature Conservancy and Wildlife Conservation Society to encourage millions of music fans around the globe to recognise the value of nature and to inspire them to take action.
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Free Radicals

Anonymous

Project Everyone

Elisa Toffoli

Audience Strategies

Anouk Van Otterloo

Michael Victor

Bas De Groot

Brandon Schauer

Julie Bogaerts

Zachary Bartel

George Salmon

Kamryn Ali

Sequoia Sage Garza-Keith

Sounds Right x EarthPercent Fund for NATURE

platform

Platform is iOS

Android

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Platform is Android

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Payment Identity Transfers ATO Risk Check (Targeted) - Production

Fundraiser Saved Payment Method Rate Limit Bypass (Production)

leaderboard-partner-id-audience-givepanel

Version 9.2.1 and above

AUD Donation Upsell audience

fundraiserCountryCode is US/EN

Active Fundraiser - Smart Default Cadence

DAF Internal

Vault on success card payment method

Platform is iOS v11.0.0 and above

Desktop users

Person ids

United States (US) users

allow yuno fundraisers for test

Mexico country code

Posters INTL

NPO Profile Opted-In

iOS at or above 12.4.0

non-US recurring donors

Canada Campaign Owner Group

Fundraiser Without Meta Link

Scheduler payment tester gorup

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Charities allow to be claimed unclaimed (PRD)

Canada (CA) users

currencyCode

UC Tipping v20250115 International

pymk_production_xplr_fe_team

Android at or above 12.2.0

Profile photo entry point audience

smart goals (fundraiser/manage) on test01

Activity Tracking v1 Beta Testing

writePath

Stream Notification

start gfm intl allowed locales

Platform is iOS v11.2.0 and above

unclaimed charities

prod_ach_audience

AI Chatbot Audience

amp13 only new funds (prod) (anyword auto)

UC Flow Enabled (Prod)

Payment Identity Beneficiary Verification - Production

shared notification bell audience

Custom users

ach frontend audience

Android v11.0.0 and above

Users Receiving Payments Paused Notifications

smart goals test01

Manage Coach - US English Organizers Only + new funds only

Team EGG - IP Address list

Fundraiser Without Instagram Deep Link

Native 11.4.0 and above

UC Tipping v20250107

Users Receiving Braze KYC Validation Failed

Native 11.3.0 and above

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Native 11.4.0 and higher

New funds eligible - Video Sharing (PROD)

GB Donation Upsell audience 

Auto Thanks V3 Rollout Audience

Thank you V3 testing whitelist

isRecurringFriendly

Is Recurring Friendly

Excluded funds - Video Sharing

Logged In Users

CH Donation Upsell audience

Android v10.6.0 and above

userCurrencyCode

Localized Currency

v11.5.0 and above

testAudience

pathname

Survicate

appVersion is at or above 12.8.0

Non-charity fund

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challenge-fundraisers

Payment Identity Launch Verification - Production

New funds eligible - Posters v2

CAD Donation Upsell Audience

Braze Email Tester

NPO Profile Opted-Out

iOS App Version

hasKnownDonors

PYMK has donors

iOS v12.3.0 and above

Sounds Right x EarthPercent Fund for NATURE

Still £998,173 to go. Help us build momentum.