<div>We need your help to defend our beloved business, <strong>The Smiley Face Cookie Company</strong>, against a cease-and-desist demand we've received regarding our use of the "smiley" name in connection with cookies. As a small, family-owned business, we feel we have a strong legal defense against the trademark holder, but the high cost of legal fees to protect our brand is simply more than we can handle on our own.
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<div>Our company, founded by McArthur's Bakery, was created with a meaningful mission: to provide competitive, fulfilling employment for adults with disabilities. For many of our employees, working with us offers a sense of pride and independence. They contribute to something greater than just cookies—they are part of a community dedicated to breaking barriers and showing what is possible when people are given opportunities.
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<div>The Smiley Face Cookie Company has grown into a symbol of joy, inclusion, and empowerment for both our employees and our customers. Our iconic smiley cookies are a reminder of happiness, and the work we do helps those who often face barriers in the workplace thrive and succeed.
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<div>However, we are now facing the possibility of having to rebrand entirely—losing everything we’ve worked so hard to build. Rebranding would not only lead to the loss of the recognition and goodwill we've established over the years, but it would also be a huge blow to the team of adults with disabilities who rely on this job for their livelihood. The time, effort, and resources required to change our name, logo, and marketing materials would detract from our core mission and potentially jeopardize our ability to keep offering these life-changing employment opportunities.
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<div><strong>We firmly believe that the cease-and-desist demand is unjust and that we have a strong case to defend our right to continue using the smiley face branding.</strong> However, we need your help to cover the substantial legal costs necessary to mount this defense. Your generous donations will go directly toward legal fees to help us stand strong and continue providing meaningful employment to our dedicated team.
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<div>Please consider donating to our GoFundMe campaign and help us preserve this important work. Together, we can show that the power of inclusion and joy is stronger than any legal threat.
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<div>Your generous contributions will help cover incurred legal costs, support rebranding efforts if necessary, and, if extra funds are received, reinvest in our program to create more employment opportunities for adults with disabilities, helping them thrive and reach their full potential
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<div>Thank you for your support!
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<div><strong>Donate Today, Smile Tomorrow!</strong>
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<div>Learn more here: <a href="https://www.youtube.com/watch?v=oHqIeoGZy3U" target="_blank" rel="noreferrer noopener"><a href="https://www.youtube.com/watch?v=oHqIeoGZy3U" target="_blank" class="" rel="nofollow noopener noreferrer">https://www.youtube.com/watch?v=oHqIeoGZy3U</a></a>
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<div>And some more from us being on the Today Show: <a href="https://www.today.com/video/pioneer-bakery-and-cafe-employs-adults-with-special-needs-101887557865" target="_blank" rel="noreferrer noopener"><a href="https://www.today.com/video/pioneer-bakery-and-cafe-employs-adults-with-special-needs-101887557865" target="_blank" class="" rel="nofollow noopener noreferrer">https://www.today.com/video/pioneer-bakery-and-cafe-employs-adults-with-special-needs-101887557865</a></a>
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Anonymous

Tyson Sturgeon

Peter Macher

Christina Coverdell

Jill Haberkorn

James Massie

William Schmidt

Mary Hanneken

Thomas Ravensberg

Brianne Otsuka

Kimberly Drury

Alexandra Binsse

Jaime Kennington

Kathryn Lawson

Dana Kline

Katherine Marsh

Save The Smiley Face Cookie Defense Fund

platform

Platform is iOS

Android

Adyen Google Pay Development Audience

$opt_dummy_attribute

English only

Deprecate Stripe Legacy

dyn_template_ids

Adyen V6 Bene Transfer & MyMoney Campaign Organizers - test01

Bene transfer V6 and AdyenV6MyMoney Campaign Organizers - production

OneTrust next-app audience

fundCountryCode

NextDoor Share Option Users

Fundraisers with Reactions feature capability

fundCurrencyCode

US + Non-charity COs Only

locale

fund country is US and user language is English

personId

comms-internal-person-ids

Enhanced Story Experience Users

Suggested Goal Experience Users

user language is English and fund country: US, AU, DK, FI, IE, NO, SE, CA, GB; 

Poster share - new funds eligible (newest 9/18)

Streaming widgets beta user

paymentProcessor

3DS payment method

user language is English and fundCountry: US, AU, DK, FI, IE, NO, SE, CA, GB; 

currencyCode

Money Box Donation List Prompt Experiment Audience

GoFundMe Employees

ipAddress

Mark Rieth IP Address

Version 9.2.0 and above

Fund is in English speaking country

desktop

Android v12.11.0 and above

Platform is Android

paymentMethodType

checkoutType

Payment method type group to be vaulted on success

admin pr kit prod

EUR Donation Upsell

Share Text generation Skip Fundraiser

(prod) new funds eligible for amp12 (UGC gallery)

fintrac_cad_idv_form_v2 audience

paymentProcessorAccountId

fallback mode accounts

proCampaignId

p2p legacy startfundraising page

AMP24 New Funds Only PROD (DO NOT MODIFY)

countryCode

charityId

UKCharities

Federated Search Internal Testing

route.pathname community

US Donation Upsell audience 

Auto Thanks Feature Audience

Supporter Comments Eligible Funds

International Only

fundId

braze fundraiser group 

Payment Identity Transfers ATO Risk Check (Targeted) - Production

Fundraiser Saved Payment Method Rate Limit Bypass (Production)

leaderboard-partner-id-audience-givepanel

Version 9.2.1 and above

AUD Donation Upsell audience

fundraiserCountryCode is US/EN

Active Fundraiser - Smart Default Cadence

DAF Internal

Vault on success card payment method

Platform is iOS v11.0.0 and above

Desktop users

Person ids

United States (US) users

allow yuno fundraisers for test

Mexico country code

Posters INTL

NPO Profile Opted-In

iOS at or above 12.4.0

non-US recurring donors

Canada Campaign Owner Group

Fundraiser Without Meta Link

Scheduler payment tester gorup

charityCommunityId

Charities allow to be claimed unclaimed (PRD)

Canada (CA) users

UC Tipping v20250115 International

pymk_production_xplr_fe_team

Android at or above 12.2.0

Profile photo entry point audience

smart goals (fundraiser/manage) on test01

Activity Tracking v1 Beta Testing

start gfm intl allowed locales

Platform is iOS v11.2.0 and above

NPO upsell education category

unclaimed charities

prod_ach_audience

AI Chatbot Audience

amp13 only new funds (prod) (anyword auto)

UC Flow Enabled (Prod)

Payment Identity Beneficiary Verification - Production

shared notification bell audience

Custom users

ach frontend audience

Android v11.0.0 and above

Users Receiving Payments Paused Notifications

smart goals test01

Manage Coach - US English Organizers Only + new funds only

Team EGG - IP Address list

NPO recommendations prod

Fundraiser Without Instagram Deep Link

Native 11.4.0 and above

UC Tipping v20250107

Users Receiving Braze KYC Validation Failed

Native 11.3.0 and above

ai_title_page

anyword

openai

control

manual_entry

userEmail

template_id

userId

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isCharityCo

email

appVersion

shouldBucketIntoExperiment

partnerId

donationCadence

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isPartner

isMobile

npoProfileOptIn

fundIsLinkedWithMeta

hasSessionDonation

categoryGroup

isCampaignOwner

fundHasInstagramDeepLink

Native 11.4.0 and higher

New funds eligible - Video Sharing (PROD)

GB Donation Upsell audience 

Auto Thanks V3 Rollout Audience

Thank you V3 testing whitelist

isRecurringFriendly

Is Recurring Friendly

Excluded funds - Video Sharing

NPO upsell animals category

NPO upsell disaster relief category

Logged In Users

CH Donation Upsell audience

Android v10.6.0 and above

NPO upsell essential needs category

NPO upsell medical category

userCurrencyCode

Localized Currency

NPO upsell cancer category

v11.5.0 and above

testAudience

pathname

Survicate

appVersion is at or above 12.8.0

Non-charity fund

isChallengeFundraiser

challenge-fundraisers

Payment Identity Launch Verification - Production

New funds eligible - Posters v2

CAD Donation Upsell Audience

Braze Email Tester

NPO Profile Opted-Out

iOS App Version

hasKnownDonors

PYMK has donors

iOS v12.3.0 and above

Save The Smiley Face Cookie Defense Fund

Still $23,180 to go. Help us build momentum.