Jeff & Lois Hoover bought the building and business in 2012, and have put their hearts and souls into keeping it going. But in a year without income, keeping a shuttered cinema alive cost more than $5,000 per month. Projectors, which were new, state-of-the-art digital technology in 2012 are now failing due to deferred maintenance and regular use. Two out of four furnaces are ready to die. The carpeting is worn, stretched and hazardous.
The Hoovers applied for and received grant money, but that is mostly gone. The PPP Loan allowed them to reopen and rehire most of their furloughed employees in May and June of 2020, but when the Covid numbers peaked in July, they were forced to close again. The result was devastating, racking up more bills, wasted inventory and causing discouraged employees to seek more reliable work elsewhere.
We will be applying for the Shuttered Venue Operators Grant on April 8th. There is no guarantee that we will be funded. Even with the grant money, there are restrictions on its use. The film studios continue to delay big budget feature releases, many of our customers will be shy about returning to indoor venues, and it will be a long time before the theater shows any profit at all. If you love your local theater, and would like to help save one of the few sources of family entertainment left in Northern California, please consider donating even a few dollars to help keep our lovely landmark alive. We love Willits and the wonderful family of neighbors and friends we've made throughout this journey. This is your movie theater, Willits! Every penny of donations and grant money will go into making the Noyo Theatre a place each and every one of us will be proud to call their own.
- Andrew Harwell
- Angela Eaves-Lewis
- Whitney Donielson
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