<div>TOM ROGERS, owner of Pasadena's beloved book store BOOK ALLEY has lost his home in the Eaton Fire. A charismatic, compassionate boss and loving father to two boys who work at our store, we come together as a community to help them rebuild their lives after the devastation. The Rogers family selflessly used the last moments they could helping neighbors evacuate and took nothing with them but their vehicles and husky.
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<div>Please give whatever you can. Our shop is open for business in Pasadena and online at bookalley.com
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<div>We understand that our community is aching and it very well might take a while for local customers to visit our store. We update our website daily with our inventory, any book you buy benefits the Rogers business. And even if you are not in a financial position to buy books or donate, please repost these links on your social media accounts: @bookalley . 
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<div>I think we can all agree what the world needs now is <em>more </em>bookstores. BOOK ALLEY is an institution that has been here in Pasadena for 33 years. 17 of those years, the shop has been owned by Tom.
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<div>My name is Bea Goodwin, a former resident of Altadena and my heart is aching for all my neighbors who have lost their homes and small businesses. I am a proud book seller and apprentice to Tom, who has taught me knowledge of the antiquarian book business for nearly three years. Every cent will go towards rebuilding their lives-- clothing, furniture, housing, you name it.
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Sean Dainese

Ron Hamill

Paolo De La Fuente

Ann Marie Rounkle

Lauren Virginia

Anonymous

Nicole Oldendick

Kaitlyn Bui

Steven Soenksen

Catherine Merwin

Karina Sitaldas

Scott Emerson

Allison Ocampo

Alexis Park

Raveena Aurora

Rebuild Tom Rogers' Life Post Eaton Fire

Rebuild Tom Rogers' Life Post Eaton Fire

Still $5,211 to go. Help us build momentum.