<div>TOM ROGERS, owner of Pasadena's beloved book store BOOK ALLEY has lost his home in the Eaton Fire. A charismatic, compassionate boss and loving father to two boys who work at our store, we come together as a community to help them rebuild their lives after the devastation. The Rogers family selflessly used the last moments they could helping neighbors evacuate and took nothing with them but their vehicles and husky.
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<div>Please give whatever you can. Our shop is open for business in Pasadena and online at bookalley.com
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<div>We understand that our community is aching and it very well might take a while for local customers to visit our store. We update our website daily with our inventory, any book you buy benefits the Rogers business. And even if you are not in a financial position to buy books or donate, please repost these links on your social media accounts: @bookalley . 
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<div>I think we can all agree what the world needs now is <em>more </em>bookstores. BOOK ALLEY is an institution that has been here in Pasadena for 33 years. 17 of those years, the shop has been owned by Tom.
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<div>My name is Bea Goodwin, a former resident of Altadena and my heart is aching for all my neighbors who have lost their homes and small businesses. I am a proud book seller and apprentice to Tom, who has taught me knowledge of the antiquarian book business for nearly three years. Every cent will go towards rebuilding their lives-- clothing, furniture, housing, you name it.
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Sean Dainese

Ron Hamill

Paolo De La Fuente

Ann Marie Rounkle

Lauren Virginia

Anonymous

Nicole Oldendick

Kaitlyn Bui

Steven Soenksen

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Karina Sitaldas

Scott Emerson

Allison Ocampo

Alexis Park

Raveena Aurora

Rebuild Tom Rogers' Life Post Eaton Fire

platform

Platform is iOS

Android

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Fund is in English speaking country

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Platform is Android

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Payment method type group to be vaulted on success

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Payment Identity Transfers ATO Risk Check (Targeted) - Production

Fundraiser Saved Payment Method Rate Limit Bypass (Production)

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AUD Donation Upsell audience

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Active Fundraiser - Smart Default Cadence

DAF Internal

Vault on success card payment method

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Desktop users

Person ids

United States (US) users

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Charities allow to be claimed unclaimed (PRD)

Canada (CA) users

UC Tipping v20250115 International

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Android at or above 12.2.0

Profile photo entry point audience

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Activity Tracking v1 Beta Testing

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Platform is iOS v11.2.0 and above

NPO upsell education category

unclaimed charities

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AI Chatbot Audience

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UC Flow Enabled (Prod)

Payment Identity Beneficiary Verification - Production

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Custom users

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Android v11.0.0 and above

Users Receiving Payments Paused Notifications

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Native 11.4.0 and higher

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Thank you V3 testing whitelist

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NPO upsell disaster relief category

Logged In Users

CH Donation Upsell audience

Android v10.6.0 and above

NPO upsell essential needs category

NPO upsell medical category

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Localized Currency

NPO upsell cancer category

v11.5.0 and above

testAudience

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Survicate

appVersion is at or above 12.8.0

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challenge-fundraisers

Payment Identity Launch Verification - Production

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CAD Donation Upsell Audience

Braze Email Tester

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iOS App Version

hasKnownDonors

PYMK has donors

iOS v12.3.0 and above

Rebuild Tom Rogers' Life Post Eaton Fire

Still $5,211 to go. Help us build momentum.