"Feminine" Care Product Startup

Hello! I'd like to thank you already for taking time out of your day to read my story. My name is Imani Riddick and I am a 24 year old biology student and entrepreneur.  I started my first business, a pet care company in 2019, and have had pretty good success with it. I've taken care of hundreds of pets and racked up numerous amounts of great reviews across social media platforms. However, in beginning of this year, the world was hit with a devastating pandemic and I, too was greatly affected. I went from having clients every day and never being home to zero visits and stays. I was stunned. I had worked so hard to build this business for it to shatter in a day.  However, that did not stop from thinking of new business ideas I wanted to try.

My brain exploded with many new business ideas. For every interest, there was an idea. The one idea that really spoke to me was "feminine" care products.  Once upon a time I had wanted to go into gynecology so I could help educate women about their bodies and help them care for them. But I don't need to be a doctor to do that! I realized that a lot of us don't know basic things about our bodies and talking about vaginas in general is so taboo, but that only lead to our own ignorance. I want to help change that by creating a brand that not only provides safe, clean products for vaginas, but help eradicate that awkwardness in talking about them. I want to create a brand where vagina-havers of all backgrounds, races, sexual orientations, and genders feel comfortable in supporting. My main goal is to create a brand that all vajayjay havers can support and know that the company supports them back 100%. Minorities? 100% Support. LGBTQ+? 100% support. Being you? 100% Support.

Due to the pandemic, I am really struggling to save the amount of money needed to start up the business. Therefore, every dollar donated will be used to support start up funds for the brand. This includes filing fees, licensing fees, insurance,  graphic design needs, and more. I'd like to be able to release at least one product by my birthday in February, but I need your help! I would appreciate any amount donated because even the smallest dollar counts towards something. 

Thank you again for reading, if you can't donate, I understand but even a share would help!

Imani Jeffries


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  • Ronald King 
    • $20 
    • 14 d
  • Bre’yonna Wood 
    • $10 
    • 15 d
  • Shawnelle Carter 
    • $10 
    • 15 d
  • cody fowler 
    • $15 
    • 16 d
  • Avanti Gabourel  
    • $20 
    • 16 d
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Imani Jeffries-Riddick 
Norfolk, VA

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