Protect the Amazon with JOOB & South Pole

What’s happening in the Amazon

In 2019, 74,000 fires have happened in Brazil alone - and this August, they’ve intensified.The quantity of forest loss during these two weeks is equal to the annual deforestation of the entire country in a year. Approximately 80% of these fires are taking place in the Brazilian Amazon rainforest. These fires are largely due to an increase in slash and burn practices to clear vast  swathes of the rainforest for agricultural farming. 

The consequences of deforestation are not bound by national borders, it has an impact on us all. The Amazon rainforest is home to one in ten animal species, and continues to pull greenhouse gases out of the atmosphere - slowing the impacts of global warming. Fires aren’t part of the natural ecosystem of the Amazon, and local cities and towns are seeing a decrease in air quality as a result. When the air quality dips to this level, there tends to be an increase in citizen mortality rates. 

These fires are having a global negative impact, and we want to help.
The Envira Project
The Envira project is located in the heart of the Amazon, protecting about 39,300 ha of precious rainforest from logging, cattle ranches, and soybean plantages. In total, the project will mitigate an average of 1,259,000 tCO2e  each year. On top of that, the project fosters economic opportunities for local communities through sustainable farming and the sale of acai berries and medicinal plants, promotes environmental stewardship, and provides both health services and educational courses.

Check out this project at a glance. 

The Context 
From the 1980s onwards, the paving of major east-west corridor, Highway BR364, greatly increased regional market access to the Brazilian State of Acre, leading to increased property values and the expansion of cattle ranching. A major detrimental consequence has been deforestation, as environmentally damaging human activities encroach on the Amazon Basin. 

The Project 
Around 60 km southeast of Feijó town in Acre, the Envira Amazonia project runs along either side of the Jurupari River in the Amazon Basin on land formerly owned by businessmen, Duarte Jose do Couto Neto and Bento Ferraz Pacheco. In 2009, the pair sold 200,000 hectares of land to forest management experts, and the Envira Amazonia project was established to sequester carbon by preserving the 39,300 hectares of forests within the area previously destined for deforestation and conversion to pastures. Local communities are an essential component of the project, with the local project manager hiring guides, boat drivers and cooks from the local community. 

The Benefits 
As well as sequestering - capturing and storing - carbon, the Envira Amazonia project also establishes alternative sustainable economic opportunities for local communities that promote environmental stewardship, and protect biodiversity. Community meetings, teaching courses and educational initiatives, for example, are run out of the project headquarters. Moreover, rainforest conservation itself protects forest ecosystem services – like air and water filtration, water and nutrient cycle regulation, flood protection, as well as the intrinsic, spiritual and cultural value tropical forests provide communities. Combined, these activities help discourage deforestation in the wider region. 

•  Health centre and dental clinic built, improving local community health and increasing life expectancies

•  Teaching courses and education and community meetings are run out of the project headquarters

•  Sustainable economic enterprises for açai berry and medicinal plant sales established by the project and run by local community members

•  1,259,000 tCO2e mitigated on average annually by the project (tCO2e is the shorthand for tonnes of carbon dioxide equivalents. It is the standard unit in carbon accounting to quantify greenhouse gas emissions, emissions reductions and carbon credits )

•  39,300 ha of tropical rainforests protected from deforestation – that’s 151 square miles, or 97 thousand acres!

The Envira Amazonia project honours the life of Chico Mendes, a Brazilian rubber tapper from the State of Acre who sustainably harvested sap to make rubber and passionately defended the rainforests from those looking to profit from land clearing.

The Envira Project is a Verified Carbon Standard (VCS) Certified Program and a Climate, Community & Biodiversity (CCB) Standards  Certified Program

JOOB Activewear is an e-commerce company that specializes in stylish yet functional clothing that is sustainably made. Founders John Ames, Jr. and Nicha Sangiampornpanit are committed to building a brand that prioritizes carbon reduction and environmentalism, as well as fair trade and ethically produced, exceptionally made activewear. 

JOOB invests 1% of their revenue in local environmental initiatives through Huron River Watershed Council, and 2% of their revenue in quantifiable carbon reducing projects managed by South Pole. 

This initiative to help save the Amazon is JOOB’s latest focus, and by partnering with South Pole to support the Envira Project, we hope to have a lasting impact with this giveaway.

Who South Pole Is
South Pole is a leading provider of global sustainability solutions and services, with more than 300 experts across 18 offices worldwide. For more than a decade, South Pole has worked with a wide range of public, private and civil sector organisations to accelerate the transition to a climate-smart society. South Pole has mobilised climate finance to over 700 projects in emission reduction, renewable energy, energy efficiency and sustainable land-use, acting today for a better tomorrow. South Pole, its partners and clients are helping to achieve the sustainable development goals by generating positive social impact where its needed most:

•  Positively affected 20 million people around the globe (around the total population of Sri Lanka)

•  Saved over 170 million tonnes of CO2 (around the annual GHG emissions of the US State of New York)

•  Developed over 700 projects in renewables, forestry, agriculture, industry, households and public institutions

•  Screened the climate footprint of over US$ 2 trillion of investments (in economic terms around double the nominal GDP of Indonesia)

•  Mobilised over US$ 15 billion clean energy investments (around the annual budget of the country of Uruguay)

•  Enabled the production of more than 140,000 GWh of renewable energy (almost half of the national annual electricity consumption of the UK)

•  Protected or restored over 55,000 km2 of land (around the total area of the African country of Togo)

•  Helped create nearly 100,000 jobs in developing countries (around the total number of employees of The Coca-Cola Company)

These devastating fires in the Amazon continue to have a colossal impact on the environment and local communities. That’s why JOOB identified a project with South Pole that will help to protect theAmazon: the Envira Project.

How We’re Encouraging People To Participate
We’re asking people to join us in fundraising for South Pole’s Envira Project and to get us started and to encourage more people to help us raise funds, donations to our GoFundMe will also enter you to win some of our eco-conscious carbon neutral activewear! Donate at one of the levels below and – at the conclusion of the fundraiser – we’ll randomly select one of the funders at each level to send a JOOB MiiR Camp Cup, Everywhere Shorts, our Day Pack, O-Coat and Beanie!

Donation Levels

$1 – JOOB MiiR Camp Cup ($30 value)
Donating $1 enters you to win the JOOB MiiR Camp Cup. 
We teamed up with Alana Louise Lyons - an Austin, TX based artist - and MiiR, out of Seattle, WA.  We love MiiR's mission of giving back, as it ties in with our goals. So with every cup - 3% of the price goes to MiiR's clean water projects around the globe, while another 3% goes to JOOB's environmental and carbon-reducing projects through our 1% For the Planet and South Pole partnerships.  
Learn More About the Camp Cup 

$5 – Everywhere Shorts ($75 value)
Donating $5 enters you to win the Everywhere Shorts. 
These shorts move with you, are quick dry and stretchy, and have enough flexibility style-wise to be used on the town, in the gym, on the bike, on the trail, in the water -- you get the idea. The everywhere bottoms are designed for doing everything everywhere - the studio, travel, hiking, cycling, fishing, relaxing. The name says it all: shorts that can be used anywhere, everywhere, doing anything.
Learn More About the Everywhere Shorts 

$10 – The Day Pack ($135 value) 
Donating $10 enters you to win the Day Pack.
Our Day Pack is designed for those needing a pack to get them through the day's paces - whether it's on a ride, down the slope, on the water, or to the office.  Originally designed to be a flats day pack for fly fishermen, we expanded the functionality to be used pretty much for any activity that needs a day pack. Water-resistant nylon with water resistant zippers, this pack keeps your stuff dry.  Quick access, RFID protected side pockets let's you get to stuff you need quickly - phone, passport, fly box, glasses - without taking the pack off and opening the main compartment. Interior zip pockets hold wires and other small items, and a notepad/laptop holder keeps the tech in place when needed.  
Learn More About the Day Pack 

41682996_1567773294314729_r.jpeg$20 and above – The O-Coat and Beanie Combo ($226 value) 
Donating $20 more enters you to win the O-Coat and Beanie. 
The O-Coat: It's 5 degrees Celsius, or 42 degrees F, whatever your preference.  Either way, it's raining, and that dampness chills your bone. You may be going to work, or heading to the airport on a trip, or simply doing your daily thing.  You aren't going on an expedition, so your 5 pound $1,000 dollar coat is a bit much. Enter the O-Coat. Perfect for the just above freezing days with rain threatening.  It's light, tailored fit is equipped with a breathable yet waterproof membrane. And the recycled polyester fleece lining keeps you snug while the recycled poly stretch exterior keeps you dry.

The Beanie: Our 100% superfine merino beanie, great all season, from non-mulesed Australian merino sheep.
Learn More About the Beanie


  • Anonymous 
    • 20 $ 
    • 28 d
  • Benjamin Jenkins Wesley 
    • 100 $ 
    • 1 mo
  • John Ames 
    • 100 $ 
    • 1 mo


JOOB South Pole – The Envira Project 
Ann Arbor, MI
  • #1 fundraising platform

    People have raised more money on GoFundMe than anywhere else. Learn more

  • GoFundMe Guarantee

    In the rare case that something isn’t right, we will refund your donation. Learn more

  • Expert advice, 24/7

    Contact us with your questions and we’ll answer, day or night. Learn more