Paita & Peppu - a sustainable non-profit project

“Childrens swimwear made out of sustainable textile waste, sewn by marginalized women in India to ensure financial independence”.

This is a non-profit project created to ensure that we, as a company, value purpose over profit and work towards achieving our company vision, mission, and values.


Waste management is one of the biggest problems in the world. So are poverty, women’s rights, hunger, and climate crisis. These 5 problem areas are all part of the UN’s 17 Sustainable Development Goals and the cornerstones of Vain Dane Athletic business strategy. Vain Dane Athletic is a sustainable sportswear brand with a zero waste and 2% revenue donation policy. Our sustainable textiles include regeneratedECONYL®nylon from discarded fishing nets, old rugs, and industrial nylon waste, as well as sustainable wood fibers.
When sewing our products, we get a lot of textile cut-off, which would normally be discarded. We have two programs ensuring that we use all our waste in other products. One project takes the smaller pieces of waste along with returned worn out VDA clothes and turns them into yoga mats in Denmark. The other project is our non-profit project  “Paita & Peppu”, which will turn the larger pieces of textile waste into childrens swimwear.
Waste textiles made from ocean and nylon waste materials - converted into a product, which create employment for marginalized women. It’s the definition of purpose.
Paita & Peppu – Two peas in a pod
Paita & Peppu is a non-profit project created to help ensure we have zero waste production aligned with SDG 12 – responsible consumption and production. We have teamed up with an organization in India, Anoothi, helping marginalized women in Jaipur create a sense of dignity and become financial independent through training and employment. The women will receive training in sewing swimwear and the creative design process. We never know how much waste we will have, what colours and what sizes once we place the order. Therefore, the women must utilize the fabric waste the best they can to ensure a wide range of different childrens swimwear design are produced. The swimwear will be sold via the Paita & Peppu website and ALL profit will go back into placing the next order and train even more women.
We take ECONYL® textile waste from our competitors as well. Our goal is to be able to increase the production annually to ensure we are able to keep increasing our support and commitment to Anoothi. We want Paita & Peppu to be a permanent part of our company. All the swimwear will have a return deposit and be able to go into our yoga mat waste project and be part of our circular production.
Students and interns will run the project, under the daily management of the project manager, Malene – a student at the University of Aarhus, so that we start planting the idea of sustainable entrepreneurship in the students at an early stage of their career development.
Unfortunately, the Covid-19 crisis has been hard on our industry – sport, and as a start-up we are able to fund the first order and training ourselves. Therefore, we have decided to start the crowdfunding now in order to push the project and ensure that the women in India, already suffering before the Covid-19 restrictions, can start their training and have some income in these very difficult times.
You can choose to donate cause you like our project and want to support it.
If you are a company you can donate and receive a report to be incorporated into your company’s own CSR report. If you choose this option please send an email to [email redacted] with your company details.

The video with English subtitles is available here:ENGLISH SUBTITLES 



  • Tanja Strømkjær 
    • kr350 
    • 9 d
  • Maria Sommer  
    • kr300 
    • 12 d
  • Jonas Poulsen 
    • kr200 
    • 13 d
  • Maureen Anderson 
    • kr500 
    • 14 d
  • Lene Løvbjerg 
    • kr200 
    • 14 d
See all


Tina Søgaard-Pedersen 
Aarhus, Denmark

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