Las Rancheritas, the Rug Hook Project began 25 years ago. They create and sell handmade hooked rugs. In 2016 they created a unique tour of their village. These endeavors have been successful. They even received 5 star ratings on tripadvisor. However promotion is expensive. They need to advertise their tour and pay entry fees for art shows which add up over the year. Frequently they do not have enough money. This cause has no overhead. 100% of all donated money goes directly to the women. They are a cooperative and use all donated money for promoting the group.