Over 95% of US artists have lost income due to the pandemic.

100% of your donations be distributed to artists to help enable them to make masks and hand sanitizer that will be distributed to the public for free.


About The Project

In the wake of COVID-19, Wallplay is pleased to announce the launch of Masks In The Wild, a grassroots public health project that will provide artists with a stipend and materials pay to create one-of-a-kind masks that will be available to New Yorkers and essential workers for free. The goal of this project is to remove the fear and stigma surrounding wearing a mask in public by turning it into an opportunity for creativity and self-expression. Interested artists may respond to the open call for submissions on beginning on Wednesday, May 6th. 

The ability to provide stipend and material resources to artists who are selected to participate in Masks in the Wild was made possible through the support of a grant awarded to Wallplay by the Rockefeller Brothers Fund. On the launch of the project, Wallplay founder, Laura O’Reilly said, “While Wallplay’s 14 physical locations remain closed to the public due to COVID-19, we will continue our mission of inspiring people where they walk by utilizing masks as a canvas for artists to safely connect. New York’s street’s have always been a stage for magic moments. We can protect our neighbors by wearing, creating and gifting masks to frontline workers, friends and strangers alike. We hope these masks will help people who wear them connect heart to heart with those who see them, while safely remaining 6 feet away. ” 

Artists selected to participate in Masks In The Wild will either receive plain white pre-made masks or free base materials including cotton fabric, elastic, and polyester to be used as an insert layer -- depending on their sewing abilities or requests. All participating artists will receive 2 oz bottles of sanitizer made by Triangle Ink in New Jersey, as well as shipping materials and paid postage. Artists are encouraged to gift their masks to essential workers, friends, loved ones or anyone in their community and everyone is invited to share images of their mask using the hashtag #masksinthewild. 

Pending social distancing procedures and sanitization, localized pick up of masks will be available at Wallplay’s flagship location at 25 Kent in Williamsburg through VendX, an interactive and socially powered vending machine. This one-of-a-kind machine, made specifically for Masks In The Wild, is equipped with a surgical-grade UVC germicidal cleaning technology, ensuring each mask is germ-free and every patron is guaranteed a safe experience. 

In addition to taking artist submissions, Masks In The Wild will also serve as a digital resource hub for the general public on homemade Personal Protective Equipment (PPE). Visitors to the website can view instructional PDFs, as well as mask-making videos, open source patterns and access CDC mask sanitation guidelines. Through these free resources and the de-stigmatization of mask-wearing, Masks In The Wild aims to transform this “new normal” into a culturally-encouraged act of love towards our neighbors. 

About Wallplay

Wallplay is a hyper-local platform that programs & operates vacant spaces with commercial pop-ups & art exhibitions until landlords secure permanent tenants. Wallplay transforms spaces into community hubs. We provide the public access to discover art installations & experiential brand pop-ups. Our spaces are powered by community; we facilitate the ability for locals to apply to program the spaces that inhabit their neighborhood.

Wallplay currently programs & operates locations across three neighborhoods, including  ON CANAL, 25 KENT & Wallplay Seaport. Since being founded, Wallplay has hosted over 500 exhibitions and branded pop-ups. Its public art program has reached millions of New Yorkers.

Wallplay welcomes private and public partners who would like to participate in the #masksinthewild movement. If you or your company are interested in volunteering, partnering, or providing fiscal or material donations, please contact [email redacted].


  • Anonymous 
    • $10 
    • 2 mos


Wallplay Team 
New York, NY
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