Look Like Me Book Challenge

FOR IMMEDIATE RELEASE - 1st December 2020 

BAME main characters are not being represented in children’s books - says London author.  

Between 2007 and 2017 only 8.6% of children’s book creators were people of colour. In 2017, only 1.98% of British authors were people of colour. Whilst this number is slightly improving, in the age of Black Lives Matter. This lockdown Black History Month, author Winsome Duncan is changing the narrative within the publishing industry with her own campaign the ‘Look Like Me Book Challenge.’ 

During the COVID pandemic, Winsome, a hybrid publisher and an award winning entrepreneur from South London, gathered together 30 young people aged 7-12 years old from Black, Asian and Minority Ethnic backgrounds and facilitated her own alternative education series guiding young people on reading, drawing and writing skills, for the creation of historic ‘The Popcorn House’ book. 

The book, which follows the adventure of two cousins named Zion and Nevaeh who mistakenly enter the magical land of Kalaria. Using their superpowers, they conjure an invisibility hoodie and Ether Spaceships to help them escaped from Panjiro and the K-bots.    

Farrah Serroukh, the Learning Programme Leader at the Centre of Literacy in Primary Education wrote the Reflecting Realities report which highlighted the cataphoric marginalised statistics of 1% of BAME main characters are in children’s books, this is compared to the 33% of children within the schools across the UK. We acknowledge that the low percentages are unacceptable, BAME young people are being taught that their stories are irrelevant and by continually underrepresenting them in fairy tales, where their imagination lives.   

Winsome, hopes that with this campaign, she can enable more young people affected negatively by lockdown to be proud of their culture, teaching them to  turn to writing in order to maintain more equal representation across society and to improve their wellbeing.  

The book, The Popcorn House, has been video endosed by Dr Debbie Weekes-Bermard, Deputy Mayor of London, which can be seen here: https://www.youtube.com/watch?v=y05I4EqmByY&ab_channel=WinsomeDuncan
Website: www.looklikeme.co.uk

Email: [email redacted] 

ISBN: 9781838147204 – Available Waterstones online at all decent bookstores.


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Winsome Duncan 
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