<div>Hi there!
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<div>My name is <strong>Magpie </strong>and I'm the owner at <strong>Modern Mouse in Alameda.</strong> You may know me as Matt, and that's okay too, I use both, pictured 3rd above! If you love our store, you'll be familiar with<strong> Angel &amp; Madz</strong>, pictured 2nd &amp; 1st, who our my two fantastic Core Team members out front most days. There's also <strong>Leah</strong>, who is a vendor, volunteer, and part-time Mouse, pictured last. Not pictured here is <strong>Dani</strong>, a part-time Core Team Member that briefly volunteered for us last year. And if you're really in the know, you'll know <strong>Mynt </strong>as well, my lovely partner <em>(in life &amp; "crime") </em>who I originally bought and ran the business with 2017, but has in the last few years pursued new passions. &lt;3
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<div>Now that we've all been properly introduced, I'd like to give you a little info and then ask for your help. Though Modern Mouse survived the crisis of the 2020 pandemic, we haven't been <em>thriving </em>since 2019 because of it. Similarly, the new political &amp; economic difficulties brought on by the 2025 USA administration are starting to seriously compound those residual issues. I've chatted at length with a number of fellow small business owners + operators, and we're all kinda thinking the same thoughts:<em> Trump, his lackeys, and the impact they all make are making all of us very nervous.</em> Nervous consumers are less likely to spend money on non-essentials, especially with reduced "disposable income" caused by increased cost-of-living.
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<div>I met with the team and informed our vendors of the rough spot Modern Mouse has found itself in, and the response so far has been overwhelmingly heartwarming:<strong> we want to stay. </strong>We want to continue to support artists, host events, give back to non-profits, and be an intersectional safe space for the community.
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<div>In order to do this though, we're going to need your help! We're making a big push to drive sales, traffic, &amp; fundraising in the hopes of staying open for years to come. This GoFundMe has been put together with milestone goals starting at $10,000, going up to $80,000. Realistically, we would love to be reaching about $7,000 per month here or an additional $14,000 in-store if we want to not only survive, but thrive through this storm. (as a consignment boutique, 40-60% of our monthly sales goes out to vendors every month)
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<div>GoFundMe donations will go towards the cost of our overhead expenses (such as rent &amp; payroll) and give us some breathing room Though we're all very hardworking, dedicated, and skilled, none of us have the monetary ability to dedicate measurable <em>personal funds</em> to this business we love and bleed for.
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<div><strong>If you're able to contribute to our GoFundMe and share it with your friends + family, I would be eternally grateful to you for your support! </strong>You never know how far word could get and who has the means to assist in your circle. <strong>You can also shop with us directly at our storefront in Alameda </strong><em>(address below)</em><strong>, or online at </strong><a href="https://www.modernmousegifts.com" target="_blank" rel="noreferrer noopener"><strong>www.modernmousegifts.com</strong></a> <strong>24/7. </strong>
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<div>If you're unable to monetarily contribute but want to support us in other ways, <strong>sharing our GoFundMe and social media pages</strong> is a great way to get involved! If you have other ideas about how you or someone you know can help us, you can <strong>Contact Us via our </strong><a href="https://tr.ee/ut9Y9n6DNx" target="_blank" rel="noreferrer noopener"><strong>LinkTree</strong></a><strong>.</strong>
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<div>We'll be dropping in with more information here &amp; there, including details on how funds are used for overhead, updates on how we're looking, and stories about Modern Mouse.
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<li>To our shoppers that have been with us since 2009, thank you for your continued support!
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<li>To our newest friends that found us recently &amp; are so passionate about what we do, thank you for joining us on this journey!
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<li>To our vendors that are volunteering or donating products, thank you so much for your extra time &amp; efforts!
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<li>To all of our Mouse Fans on social media liking, commenting, and sharing our content, thank you for your incredible digital support!
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<li>To Angel, Madz, &amp; Leah, working hard behind the scenes, thank you for your passion &amp; expertise!
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<li>And to you, whoever you are and however you choose to support us, thank you for believing in us!
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<div>Without hesitation and regardless of how this turns out,<em> Modern Mouse loves you! </em>
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<div><em>- Magpie, Head Mouse</em>
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<div><strong>Modern Mouse</strong> <em>(est. 2009)</em>
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<div>2223 South Shore Center
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<div>Alameda, CA 94501
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<div>510 - 814 - 8830
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<div><a href="https://www.modernmousegifts.com" target="_blank" rel="noreferrer noopener">www.modernmousegifts.com</a>
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Modern Mouse Needs Your Help to Stay Open!

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Modern Mouse Needs Your Help to Stay Open!

Still $2,305 to go. Help us build momentum.