Help Imprint Shop Survive COVID19

In 1997, my father, Mario started pressing mugs, mousepads and hats on the back porch of his home. He had been working in the toy industry, but wanted to start his own business, and he saw a niche in the garment industry.

Apparel and entrepreneurship runs in the blood of our family. My great grandmother (and namesake) had come from Italy and sewed fur linings into coats to earn a living. She opened a blouse factory in Newark and made it through the depression with a successful business. She took great care of the women who worked for her- so much so that her staff would turn away union workers when they came in to speak with them. My grandmother also worked in the apparel industry, and he grew up watching her do piecework.
Dad opened the door to the Imprint Shop store in 2003.  He and my mom, embroidered everything from t-shirts to tote bags with their in-house embroidery machines. I would occasionally work in the store as well.  In 2017, dad was diagnosed with cancer, to help out I started working nights and weekends full-time (after working my day job of 40 plus hours) in the beginning of 2018, I purchased the business from dad when he could no longer work.  I promised my father I would continue on in the business, make him proud and grow it!  I have been working determinedly to expand the business, embroidering and taking all of orders during the day, and managing and updating the website at night.

Things were looking good, I was able to support my family and my mother (keeping her in the house she loves with all the memories of dad there).  I depend on schools, restaurants and other small & large business for work.  Once COVID19 hit the business has come to almost a complete standstill.  I, like many other small business, didn't really get much support from the government.  I have drained all my personal savings and business savings to keep supporting my family & my mom.   I had bought some new equipment that was growing the business and now I am struggling to make payments let alone pay rent.  I would very sad to close down the business after all these years.  I also worry how I'm going to keep my mom in her home now.  I am not one to ask for anything and if things weren't so dire I wouldn't be doing this.  BUT any little amount I can raise to keep paying my bills, and my mother's, so I can make it through this crazy time would be so appreciated!


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Maria Escalante 
Eatontown, NJ
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