<div>Kamusta everyone! My name is Geleen Abenoja. I'm a self-taught dessert and pastry chef and community organizer based in Portland, Oregon and the owner and baker behind Shop Halo Halo, a pop-up bakery specializing in modern and traditional baked goods and desserts featuring Filipino and Asian-Pacific flavors.
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<div>I've worked in the food and service industry for several years, gaining traction and popularity for my handmade Filipino desserts. In 2020 at the beginning of the pandemic, I decided to take a chance on expanding Shop Halo Halo beyond the occasional pop-up to weekly dessert box deliveries, pre-order pick-ups, and market vending, steadily building a following and regular clientele and quickly outgrowing my production space.
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<div>Since then, with incredible and consistent support from the community, Shop Halo Halo has grown more than I could have imagined, and now I am preparing to take the next step. I am partnering with Daphne Peters of Daphne's Botanicals (another Filipina-owned business!) to open a bakery, community cafe space, and plant shop in the Woodstock neighborhood by this winter!
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<div><strong>We are raising $35,000 to build out, equip, and furnish a warm, living and breathing space</strong> where you can relax among lush foliage and enjoy handcrafted treats that delight the eyes and the taste buds; A space that centers and uplifts community, highlights and innovates beloved flavors and recipes, and educates others about Filipino cuisine, culture, and history.
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<div><strong>We have already raised about $9,000 through our website to support initial start-up costs, and still have quite a ways to go! </strong>Even the smallest amount goes a long way and your donation will directly support us with the following:
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<ul>
<li>Legal Fees, Licensing, Permits-- $5000
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<li>Unit build-out, Contractors, Materials--$10,000
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<li>Kitchen Equipment, Display Cases--$15,000
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<li>Furnishings, Countertops, Shelving, Merchandisers, Storage--$5,000
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<div>As Shop Halo Halo continues to evolve and grow, our ultimate goal is to serve a “halo-halo” or “mix-mix” of quality, handcrafted sweets that convey our stories and honor the flavor-filled union of history and tradition, geography and resources, family and culture that span all the way from the Philippines to the Pacific Northwest. <strong>We would love and greatly appreciate any material support you can provide as we create this space together. And please spread the word :) Maraming Salamat!</strong>
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<div>Follow us @shop_halo_halo and @daphnesbotanicals on Instagram for ongoing updates!
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