Go! Be The Change

Go! Pilot Proposal

Organizing, following, and keeping track of massive social movements is hard. The recent presidential turnover has shown us the meaning of strength in numbers and has provided us a new hope in the fight for progressive values.

The Go! app is a revolutionary new tool for anyone who considers themselves an activist, designed to make real change easier to achieve.

According to Pew Research, nearly half of Millennials and Generation Z have participated in social activism online. Of the millennials who consider themselves social activists, there is a massive gap in online and offline participation in activism - only 52% of these activists have signed petitions in-person, compared to 73% online, for example. 7 in 10 of these activists agree that online activism is easier than in-person activism, but only 35% of them say that activism online translates to offline activism.

Though it’s clear that social media has fueled some of the largest social movements in history, Facebook and Instagram were never intended to create social change - and that’s where the frustration lies. Go! intends to bridge the gap between your everyday social network and a service like Change.org.

Go! is a platform where you can create, share, follow, and interact with social movements that matter to you and your peers without dealing with the hassle of tracking them on social media.

Go! understands that we don’t all have time to work, study, take care of ourselves & our families and be full-time advocates, so we want to make it easier. All the information and tools you need to make social impact will always be one click away. 


Go! is a space where activists can not only organize causes but also connect with other people of the same mindset and support one another. We feature leaderboards to track individual progress  and messaging to collaborate with other changemakers [Go! users]. 

All of this is cultivated by the Causes, the social movements that give Go! its meaning.

Every Cause on Go! has a:

Forum (where Cause followers can provide cause related discourse)
Info section (where Cause followers can learn more about the social movement)
Events section (where Cause followers can find nearby events that are organized to further the cause)
The Checklist (where users can find simple but crucial tasks picked by the movement organizers that will further the cause in less than 3 minutes)

We believe the Checklist is the heart of the Go! framework. From there, our users will be able to do a variety of Cause-forwarding tasks instantly, sign petitions, send pre-designed template emails to local representatives, find opportunities to volunteer in person, and donate without spending their own money.

Ultimately, the existence of the Go! platform means that anyone with 10 minutes a day and an internet connection can create meaningful social change and participate in social movements.

The success of Go! as an app will be assessed through the lens of social impact, gauged in donations raised, tasks completed, and number of new users dedicated to each cause every year. With your startup donations, we can continue to build out features of our app and invest in its design. In addition, we can use the grant funds to promote our app through search engine and website ads - this is necessary to hit a critical mass of users from which point revenue, number of users, and social impact will grow exponentially.
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