The Louisiana Wall

thisisthevoid.com 

THE PROJECT | THE LOUISIANA WALL




There is a creative opportunity of 500 linear feet of wall space along the northeast corner of Louisiana Street and University Avenue.

VOID is seeking to transform this space into an inspirational artwork, in turn creating a place that encourages community interaction, supports local artists, and promotes the unique neighborhood culture.



THE CREATIVE VISION
 
 


THE OPPORTUNITY

The endeavor capitalizes on 500 linear feet of lackluster wall space in San Diego’s thriving North Park neighborhood, converting it into a positive and attractive artwork.

The finished work is conceived to transform this block to a stimulating and congenial place filled with energy and life; promoting walkability, community engagement, and neighborhood pride.
 
THE IMPACT

A prominent section of the urban fabric, the context of this site has an effect on thousands of people every day.

Enhancing this underutilized aspect of North Park will activate new life and energy, facilitating increased commerce for local businesses, and a brighter presence in the daily life of commuters, community members and visitors.


THE COLLABORATION

VOID has selected San Diego artist and gallerist, Michael James Armstrong, to redefine this space. Skilled in both traditional mural techniques and site-specific contemporary art installations, Armstrong’s concept for the Louisiana Wall incorporates an array of materials including paint, transparent acrylics, powder coated metals, reflective surfaces and LED lights. This use of mixed-media is emblematic of North Park’s racial and cultural diversity, community connection, social consciousness and progressive thought.

 

THE OBJECTIVE

In line with the VOID mission, the Louisiana Wall seeks to enhance the visual identity of San Diego’s North Park community and environment through engagement of its residents, businesses and constituents. VOID has partnered with The San Diego Creative Foundation, a 501(c)3 non-profit, in order to facilitate tax deductible donations from our supporters, whose gifts will be commemorated through multiple methods, including permanent acknowledgement on the Wall itself and project keepsakes.

THE ARTIST | MICHAEL JAMES ARMSTRONG

Michael James Armstrong, originally from Arizona, has spent the last decade working in Southern California. In San Diego, he has his own artist-run space, ICE Gallery in Barrio Logan, with constantly rotating artist exhibitions.

He mostly works with large scale art deco architectural pieces and light installations using a variety of media and techniques with the intention to illuminate and brighten up spaces. His work motivates viewers to see and feel a space with a different perspective and allows for the discovery of beauty in unusual and ordinary places.




HOW YOU CAN HELP THE LOUISIANA WALL PROJECT

 We are inviting our community members, businesses, and constituents to participate in the activation and transformation of this North Park block through our donation platform. We believe that by collectively achieving this goal, the community will be rewarded with a lasting engagement and pride towards making the Louisiana Wall a reality.
All donations will be received by our partner, The San Diego Creative Foundation, a 501(c)3 non-profit, and will be fully tax-deductable.


WE ARE GRATEFUL FOR YOUR DONATION TOWARDS THE LOUISIANA WALL


As a thank you from VOID, you may select a gift for your donations as outlined below:

VOID GIVER ($100+) = T-shirt or tote bag

VOID LOVER ($200+) = tee shirt and tote bag

VOID FILLER ($1,000+) = name will be included in permanent location on wall (approximate size 16” x 8”) 

VOID CREATOR ($10,000+) = personalized acknowledgement on wall
(size and location tbd between donor and VOID) 


(Email us at [email redacted]  with proof of donation and we can sort out the best way to get your gift to you.)