Women Empowerment & Gender Equality

What is the price of perfection, and more importantly, who defines what perfection is? For women, the answer is often the media. The media and its “ideal” image of femininity have impacted women in unprecedented ways. Women have always been objectified in advertisements and entertainment, and this continues to date.
Research shows that girls as young as 11  years old are peer pressured to use nail colors, hair color, lipsticks,  fake eyelashes, foundation etc to beautify themselves. The mentality that a woman's value and power lie in her youth, beauty, and sexuality subtly continues to persist.

Money lies in feeding insecurities,  for the fashion and beauty industries and they are succeeding. Research shows - 
       - Almost all women are unhappy with their bodies. Only 9% are comfortable with theirs.
       - Young women feel pressured to be thin. 58% of college-aged girls agree.
       - Eating disorders are prevalent in the young. 12-25 year olds make up the bulk of females with this problem.

Objectification of women degrades her value and obstructs her emergence in leadership roles.

We want a world where women and girls are confident and feel empowered. It starts with us - by having a conversation.

Watch the trailer of the documentary  - Miss Representation.

REGISTER YOUR FREE TICKET NOW  for the multi-award nominated documentary that explores how disparaging portrayals of women in the media undermine female representation in leadership positions. Followed by a thought-provoking discussion. 

Green Karma is a grassroots not-for-profit organisation and your generous donation will help us cover the cost of the documentary screening (venue and movie license). We hope to start the right conversations going that will cascade further into our community and influence attitudes.

We thank you for your support and look forward to seeing you!

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Green Karma 
Organizer
Eltham North VIC
Vasundhara Kandpal 
Beneficiary
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