<div><strong>The Holistic Wellness Community Food Center for Southwest Fresno’s vision</strong> of an urban farm, grocery store, and mobile market would provide disadvantaged community members with locally grown and raised, culturally appropriate SNAP-eligible foods.

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<div>Fresno County has the highest agricultural sales in the nation. (2022 Census of Agriculture.) In contrast to this abundance, it is also one of the 25% of California counties with the highest food insecurity. (Feeding America’s 2023 Map the Meal Gap.) Southwest Fresno’s disadvantaged communities are a concentration of this, containing zip codes with 21-41% of households that have both low incomes and food access. (2020 US Census)

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<div>The first step towards this goal would be to test this hypothesis by gauging community need and interest in the area intended to be served by the Food Center.

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<div>In addition, gauging the needs of food and farm businesses when it comes to preparing and processing food.

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<div>For farmers, cataloging their current produce varieties and pricing strategies.

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<div>For food businesses, measuring the importance of local procurement for their products, and what challenges they experience in doing so.

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<div><strong>Lanora will apply these funds towards the research and development of the Holistic Wellness Community Food Center for Southwest Fresno</strong>, aiming to utilize the deliverables to apply to additional grants, and as a means for continued crowdfunding for the project.

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