<div>THE BUTTERFLY PROJECT: PHASE THREE
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<div>3000 Butterflies — A GLOBAL GIFTING INITIATIVE
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<div>My name is Callen Schaub. I’m an artist who believes in color as a form of connection.
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<div>Last year, I began something called The Butterfly Project — a radical gifting initiative in which I paint and mail handmade metal butterflies to people around the world at no cost. Each butterfly is unique. Each is named by its recipient. None are for sale.
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<div>ORIGIN STORY
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<div>The project began with a 4’ x 4’ spin painting I created in the back of a rental car — parked on the side of a highway during my 100-day “Live at 5” stream. That painting was bought by a man in Germany. A year later, he passed away unexpectedly. His 7-year-old daughter reached out, remembered the painting, and asked if I could create a butterfly to place on his grave.
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<div>Grief met color. Loss met creation. And The Butterfly Project took flight.
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<div>What started as one became two.
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<div>Two became fifty.
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<div>Fifty became two hundred.
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<div>Each butterfly was hand-painted, resin-coated, labeled, documented, and mailed around the world. I self-funded those first 200 butterflies because it felt like the right thing to do.
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<div>Now, the project wants to grow beyond what I can carry alone.
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<div>WHY I’M FUNDRAISING
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<div>The Butterfly Project is, at its core, a practice of gifting. The butterflies are not sold, earned, or exchanged for money. They are gifts — freely given as gestures of connection, remembrance, healing, and color.
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<div>The purpose of this fundraiser is not to sell butterflies. It exists for a separate reason: to help cover the material costs so that this gifting practice can continue to scale.
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<div>Those costs include:
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<div>• Laser-cutting the metal butterflies
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<div>• Paint, pigment, and resin
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<div>• Envelopes, labels, and Velcro tabs
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<div>• Worldwide postage and packaging
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<div>• Filming and documentation
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<div>My own labor, administration, logistics, and coordination are donated in kind. Some collaborators volunteer their time; others are paid fairly. No donations are used for profit — only to cover hard costs.
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<div>ABOUT PARTICIPATION
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<div>Donating to this fundraiser does not mean you will receive a butterfly. Receiving a butterfly does not require donating. These two activities are independent of each other.
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<div>If you choose to donate, you are supporting the conditions that allow gifting to continue — not purchasing or securing a butterfly.
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<div>If you choose not to donate, you are still welcome to receive, witness, or participate in the project in other ways.
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<div>COST TRANSPARENCY
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<div>For those interested in scale and efficiency: during the first 200 butterflies, hard costs averaged approximately $16.50 CAD per butterfly for materials, finishing, and global shipping. This is not a price or a suggestion — only transparency for those who like to understand the logistics.
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<div>There is no required or suggested donation amount. People support in different ways: financially, creatively, emotionally, logistically. All forms of support are optional and valued.
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<div>THE INTENTION
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<div>This project has always been about the joy of giving — the art of gifting. Some people give time, some give labor, some give skills, some give funds. Every form of participation is voluntary. Every form of involvement is enough.
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<div>If you donate, you help create space for more gifting. If you simply witness or receive, you are already part of the migration.
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Jana Windolph

Sabrina Maurer

Bernadine Bröcker

Michelle Currier

Amy Helsing

Susan Charkowski

Wendy Meador

Anonymous

Janis Marshall

Ashley King

Kelsey Almer Monast

Vincent Nuyts

Jennifer Buck

Talia Chaturachinda-Kent

Hal Chaturachinda-Kent

Nicola Chaturachinda-Kent

BUTTERFLY PROJECT: PHASE THREE

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BUTTERFLY PROJECT: PHASE THREE

Still $41,302 to go. Help us build momentum.