BTS STORIES MANDATE:
To develop a media awareness campaign on socially responsible cannabis use through the art of storytelling.
To create a collaborative space in the cannabis industry - bringing like-minded companies together who are co-competitors to create a sense of governance.#BTScannabis:
is a media awareness campaign dedicated to ending the stigma around medical and recreational cannabis use.
By leveraging BTS Stories' vast network and developing strategic partnerships with like-minded entities, #BTScannabis plans to be at the forefront of the cannabis industry, steamrolling policy change to help reform the industry in North America and on a global scale.
BTS Stories will raise awareness through education around the responsible use of cannabis. By focusing on the medicinal benefits BTS will create a healthy open dialogue around the many benefits and potential adverse reactions associated with recreational use.By funding this campaign your donations will directly benefit:
Costs associated with lobbying efforts
Media & promoting the campaign
Operational and growth costs
"Part of what makes this project so impactful is the insightful combination of grassroots social activism and storytelling. It makes the content inspiring while anecdotal in nature."
- Melissa Rolston, Founder, BTS Stories
"Where marketing meets education, this campaign pushes boundaries of the current status quo to help dispel stigma and achieve normalization through relatable stories backed up by research."
- Dessy Pavlova, Director, BTS Stories
Please visit www.breakingthestigma.ca
for more info and follow us online @BTSstories