Ben Jones Foundation for Kids

In January of 2022, The Ben Jones Foundation was launched by Ben Jones in partnership with Fox Ellis Sports, a full-service sports marketing agency helping teams and athletes leverage their suite of brand solutions. Since its origination, the foundation has benefited children of all backgrounds, allowing them to further connect with the sports they love while helping their families overcome some of the associated financial challenges.

Founder, Ben Jones, grew up in Waterloo, Ontario and played hockey and soccer through various Waterloo programs. Fortunately, Jones’s family overcame the financial commitments that came with him wanting to pursue his passions. Throughout his youth, participating in sports taught him valuable lessons and exposed him to various situations that he believed wouldn't have happened if he had not been participating.

“I learned how to work as a team and problem solve with teammates. I also learned the importance of healthy, active living, and I made lifelong friends with people I played with when I was just seven years old,” writes Jones. “I realized early on that not everyone was this fortunate and that some families couldn’t make it work. In realizing this, I thought to myself how unfair this was.” Now, fulfilling his dreams of becoming a professional hockey player, Jones remains hard at work off the ice to do his part in helping families overcome financial challenges.

The Ben Jones Foundation raises money through e-commerce sales, donations, and an annual charity golf tournament, typically hosted in the lower provinces of Canada. The funds raised by these programs directly benefit families in need to help with registration and equipment fees for their kids to participate in dance or sports programs of their choice.