AFS Monthly Expenses Fund
Donation protected
Despite the absolutely miraculous support our business has received in the last 5 months...AFS still finds itself in a great deal of hardship at the hands of the Covid-19 pandemic. We are weary of asking for support, but it's simply the situation we're in.
The Good
-Over $190,000 raised on previous GoFundMe's to date
-Record attendance at AFS outdoor workouts
-Numerous media opportunities
-Record growth on our Youtube channel
-Un-ending positive messages from loyal supporters
The Bad
-$1.25 million revenue lost to date
-50% reduction monthly membership revenue, when we do start billing again. This puts at an operating loss that we can only sustain for around six months
-Incurring $55,000 per month in expenses despite being closed
-Backward trend in Michigan's re-opening
The dichotomy between the interpersonal, communal, spiritual boost we've gotten the past five months and the crushing blow to the business side is truly hard to put into words. That being said, we committed at the beginning of this to remain transparent with our community.
What's Next
AFS will not be billing our members in August. We will however be spending much of August testing, experimenting, and brainstorming on what are now unavoidable changes to the AFS experience and the way we run the business. Going into the pandemic it was our goal to come out of it as close to what our clients are "used to" as possible. Given the duration and depth of the Covid crisis, this is no longer achievable. We hope you'll watch this video to learn more about exactly why. In watching we hope you'll gain the perspective needed to empathize with us if a change we make in the future inconveniences you. We will remain committed to doing what we can to take care of our team and our community moving forward.
How Can You Help
Please consider donating in August. We hope to raise enough money to cover the monthly operating expenses we incur every month (the $55,000 mentioned above). We humbly ask you to continue supporting. In addition to giving, we hope if you're an avid participant in our world that you might consider sharing your experience with your circle of friends and family. Maybe even bring a new friend to one of our outdoor workouts, or send them info on our virtual hub.
Every bit counts.
Forever grateful,
AFS team
The Good
-Over $190,000 raised on previous GoFundMe's to date
-Record attendance at AFS outdoor workouts
-Numerous media opportunities
-Record growth on our Youtube channel
-Un-ending positive messages from loyal supporters
The Bad
-$1.25 million revenue lost to date
-50% reduction monthly membership revenue, when we do start billing again. This puts at an operating loss that we can only sustain for around six months
-Incurring $55,000 per month in expenses despite being closed
-Backward trend in Michigan's re-opening
The dichotomy between the interpersonal, communal, spiritual boost we've gotten the past five months and the crushing blow to the business side is truly hard to put into words. That being said, we committed at the beginning of this to remain transparent with our community.
What's Next
AFS will not be billing our members in August. We will however be spending much of August testing, experimenting, and brainstorming on what are now unavoidable changes to the AFS experience and the way we run the business. Going into the pandemic it was our goal to come out of it as close to what our clients are "used to" as possible. Given the duration and depth of the Covid crisis, this is no longer achievable. We hope you'll watch this video to learn more about exactly why. In watching we hope you'll gain the perspective needed to empathize with us if a change we make in the future inconveniences you. We will remain committed to doing what we can to take care of our team and our community moving forward.
How Can You Help
Please consider donating in August. We hope to raise enough money to cover the monthly operating expenses we incur every month (the $55,000 mentioned above). We humbly ask you to continue supporting. In addition to giving, we hope if you're an avid participant in our world that you might consider sharing your experience with your circle of friends and family. Maybe even bring a new friend to one of our outdoor workouts, or send them info on our virtual hub.
Every bit counts.
Forever grateful,
AFS team
Organizer and beneficiary
Nate Langley
Organizer
Ann Arbor, MI
Mike Stack
Beneficiary
