The objective is to establish New Zealand's first 100% plastic-free supermarket.
The goal is to enable New Zealanders to buy all household items - from food and drink to toiletries, cleaning materials and even clothing - free from any plastic packaging of any kind.
The goal is to eliminate plastic from our daily lives! Never mind the limp government targets of eliminating "single-use" plastic bags - what about the thousands of shampoo bottles, styrofoam meat containers, cling-film, plastic bags for bread, milk bottles etc etc - what is there you can purchase in a supermarket which doesn't come in a plastic bag??
Think how satisfying it would be to get all the daily consumables you need for yourself and your family, knowing that you were not damaging the environment in any way!
We will start small, offering daily basic essentials like milk in glass bottles and bread in paper bags, adding in more and more products until we have a comprehensive alternative to the supermarket chains which happily stock their shelves and freezers full of plastic packaging.
New Zealand sends 252000 tons of plastic waste to landfill each year.
Help us give New Zealanders another option! Once people realize how simple and practical it can be to go plastic-free, this will become the norm. Let's set an example to the world and make NZ truly clean and green!!!