<div>In March 2013, a bunch of broke SURGE fans did something absolutely insane.
</div>
<div><br />
</div>
<div>We couldn’t buy SURGE… so we bought a BILLBOARD!!!
</div>
<div><br />
</div>
<div>Right down the road from Coca-Cola’s headquarters.
</div>
<div>Right in their backyard.
</div>
<div>Right where thousands of Coke employees and drivers would see it every single day.
</div>
<div><br />
</div>
<div>It said:
</div>
<div><br />
</div>
<div>“Dear Coke,
</div>
<div>We couldn’t buy SURGE
</div>
<div>so we bought this billboard instead.”
</div><img alt="" media_type="3" src="https://d2g8igdw686xgo.cloudfront.net/96809863_1763696162650738_r." width="100%" />
<div>That picture spread ALL OVER the internet. People still talk about that board. And not long after, SURGE came back. Nobody can ever convince us that fans don’t matter.
</div>
<div><br />
</div>
<div>Now it’s time for ROUND TWO!!!
</div>
<div><br />
</div>
<div><strong>WHAT WE’RE DOING</strong>
</div>
<div><br />
</div>
<div>We want to put up Billboard v2 on that EXACT SAME STRUCTURE overlooking the same highway.
</div>
<div><br />
</div>
<div>Same steel. Same view. But a new message to the people who make the decisions.
</div>
<div><br />
</div>
<div>This time, the mission is bigger:
</div>
<div><br />
</div>
<div>This is not just about one city. It’s about SURGE being treated like a REAL national brand again. Coca-Cola’s headquarters just happens to be less than half a mile away from this board. That makes it the perfect place to remind them that the SURGE fandom is STILL HERE, STILL LOUD, and STILL SERIOUS!!!
</div>
<div><br />
</div>
<div>We have mockups that say “MESSAGE &amp; DESIGN TBD” because we want to dial in the perfect copy with your help. But the target is locked: that board, that view, that pressure.
</div>
<div><br />
</div>
<div><strong>WHY THIS MATTERS SO MUCH</strong>
</div>
<div><br />
</div>
<div>Because this is PROOF!
</div>
<div>Proof that fans can move a giant company.
</div>
<div>Proof that what we did in 2013 was not a fluke.
</div>
<div>Proof that the SURGE Movement is not dead, not tired, and absolutely not done.
</div>
<div><br />
</div>
<div>When this board goes up again, every single person who drives that stretch of road will see it: Coca-Cola employees, executives, vendors, commuters, families, truckers, tourists. Thousands and thousands of impressions a day.
</div>
<div><br />
</div>
<div>They won’t be able to pretend we disappeared.
</div>
<div>They won’t be able to say “nobody cares about SURGE anymore.”
</div>
<div>We’ll be right there in front of them. AGAIN.
</div>
<div><br />
</div>
<div><strong>WHAT THE $5,000 COVERS</strong>
</div>
<div><br />
</div>
<div>We’re not pocketing a dime. Every dollar goes straight into making this real:
</div>
<ul>
<li>Renting the SAME billboard structure for the campaign.
</li>
<li>Printing the massive full-color SURGE board.
</li>
<li>Installation, lighting, and all the boring-but-necessary fees.
</li>
<li>Not even a single dollar to promote the board once it’s live.
</li>
</ul>
<div>This is a fan-funded, fan-controlled billboard. No corporate sponsor. No brand deal. Just us.
</div>
<div><br />
</div>
<div><strong>HOW YOU CAN HELP</strong>
</div>
<div><br />
</div>
<div>If you have ever:
</div>
<ul>
<li>Drank SURGE as a kid and smiled,
</li>
<li>Missed it on the shelves,
</li>
<li>Worn a SURGE shirt,
</li>
<li>Shared an old commercial or memory,
</li>
<li>Or just loved that we were crazy enough to buy a billboard in 2013 and now 2025...
</li>
</ul>
<div>Please jump in.
</div>
<div><br />
</div>
<div>Give $5, $10, $25, $50 or whatever you can. Every single donation pushes that progress bar closer to lighting up this sign again.
</div>
<div><br />
</div>
<div>If you can’t give right now but support this mission, SHARE this GoFundMe link!!!
</div>
<div>Tag all of your friends who loved SURGE... Post the billboard pics... Make noise!!!
</div>
<div><br />
</div>
<div><strong>THIS IS OUR MOMENT</strong>
</div>
<div><br />
</div>
<div>We have unfinished business, and when this board is live, it’s not just a giant sign.
</div>
<div>It’s a symbol.
</div>
<div><br />
</div>
<div>A symbol of the fandom.
</div>
<div>A symbol of the fight.
</div>
<div>A symbol of the comeback.
</div>
<div><br />
</div>
<div>The world will see it… and Coca-Cola will FEEL it!
</div>
<div><br />
</div>
<div>Will you stand with us and help us light up Billboard v2 in the exact same spot again?
</div>
<div><br />
</div>
<div>LET’S DO THIS TOGETHER!!!
</div>

Anonymous

Ryan Petersen

Jesse Osborne

Matthew Muehlberger

Sean Fitzgerald

Kenneth Mehallow

ATTRIBUTION ID TEST

CACHE TEST

Shawn Katzenmeier

Jonathan Cieniewicz

joesph Chemis

Ross Azner

Teresa Winans

William Brandum

Eric Gotkowski

Blaine Bearson

Robert Albano

Nathan Hoefs

Eric Kasten

SURGE Billboard v2 – SAME SIGN. SAME FANS. ROUND TWO!!!

platform

Platform is iOS

Android

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Payment Identity Transfers ATO Risk Check (Targeted) - Production

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leaderboard-partner-id-audience-givepanel

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AUD Donation Upsell audience

fundraiserCountryCode is US/EN

Active Fundraiser - Smart Default Cadence

DAF Internal

Vault on success card payment method

Platform is iOS v11.0.0 and above

Desktop users

Person ids

United States (US) users

allow yuno fundraisers for test

Mexico country code

Posters INTL

NPO Profile Opted-In

iOS at or above 12.4.0

non-US recurring donors

Canada Campaign Owner Group

Fundraiser Without Meta Link

Scheduler payment tester gorup

charityCommunityId

Charities allow to be claimed unclaimed (PRD)

Canada (CA) users

currencyCode

UC Tipping v20250115 International

pymk_production_xplr_fe_team

Android at or above 12.2.0

Profile photo entry point audience

smart goals (fundraiser/manage) on test01

Activity Tracking v1 Beta Testing

writePath

Stream Notification

start gfm intl allowed locales

Platform is iOS v11.2.0 and above

unclaimed charities

prod_ach_audience

AI Chatbot Audience

amp13 only new funds (prod) (anyword auto)

UC Flow Enabled (Prod)

Payment Identity Beneficiary Verification - Production

shared notification bell audience

Custom users

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Android v11.0.0 and above

Users Receiving Payments Paused Notifications

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Manage Coach - US English Organizers Only + new funds only

Team EGG - IP Address list

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Users Receiving Braze KYC Validation Failed

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Influencer - Prod

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GB Donation Upsell audience 

Auto Thanks V3 Rollout Audience

Thank you V3 testing whitelist

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Logged In Users

CH Donation Upsell audience

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Survicate

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PYMK has donors

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SURGE Billboard v2 – SAME SIGN. SAME FANS. ROUND TWO!!!

Still $1,305 to go. Help us build momentum.