<div>Over the course of the last year, I’ve learned what it takes to support someone that’s impacted by Alzheimer’s disease and it’s been a hard mountain to climb.
</div>
<div><br />
</div>
<div>When my mother-in-law was diagnosed with early-onset Alzheimer’s in the fall of 2024, it felt like the ground shifted beneath us. There was so much uncertainty, and a quiet, constant fear about what was coming. My wife met it head-on. She began attending a weekly support group, determined to understand what to expect and how to prepare for what lies ahead.
</div>
<div><br />
</div>
<div>I’ve watched her choose courage over avoidance, asking the hard questions and facing realities some would rather look away from. My role has been different. I’ve tried to be the steady place, to listen, to hold her when it’s heavy, to offer small distractions from what has suddenly become our new normal.
</div>
<div><br />
</div>
<div>We’re learning to lean into the little moments when we’re all connected. In situations like this, there’s a powerful pull to focus on how things used to be instead of how they are now, and that tension is unspeakably hard. Grief shows up in quiet ways. A shorter fuse. Feelings that linger longer than they should. Small frustrations that snowball. I’ve learned that what matters most is catching yourself in those moments and choosing softness anyway.
</div>
<div><br />
</div>
<div>We’re trying to be gentle with each other, even as we ask sharper, more frightening questions about the future.
</div>
<div><br />
</div>
<div>For me, there’s a particular fear in Alzheimer’s that’s hard to name: the fear of being forgotten by the people you love most. The idea that one day you might look into someone’s eyes and not see recognition staring back. When that fear rises, I respond the only way I know how, by loving harder in every moment I’m given.
</div>
<div><br />
</div>
<div>And this is one of those moments.
</div>
<div><br />
</div>
<div>Working at GoFundMe, I also know that small dollar donations, amounts like $5, $15, $25, are down year over year for most all charities. 
</div>
<div><br />
</div>
<div>When we think about the potential for regenerative medicine, or breakthrough treatments, there isn’t an organization that’s better positioned to lead than the Alzheimer’s Association.
</div>
<div><br />
</div>
<div>More than seven million of all Americans, or an estimated 7.2 million Americans older than 65, have Alzheimer's disease; and some studies expect this number to rise. Learning about Alzheimer’s and Dementia is the very first step you can take in learning how to support a loved one, a friend, a neighbor.
</div>
<div><br />
</div>
<div>Join me and make a small dollar donation and commit to learning about the work that Alzheimer’s Association is doing for all of us.
</div>
<div><br />
</div>
<div><strong>Please consider making a donation today.</strong>
</div>

Jeff Amberg

Jennifer Hershman

Dana Williams

Jillian Salazar

Ash Leeeeean

Karen Browne

Austin Moseley

Melin Ross

Susan Rodnite

Katie Badar

Audrey Holifield

Victoria Meglio

Quis Liddell

Kelsey Mathis

Anonymous

Rachele Ann

Erin Hall

Dave Hussa

A future without Alzheimers

platform

Platform is iOS

Android

Adyen Google Pay Development Audience

$opt_dummy_attribute

English only

Deprecate Stripe Legacy

dyn_template_ids

Adyen V6 Bene Transfer & MyMoney Campaign Organizers - test01

Bene transfer V6 and AdyenV6MyMoney Campaign Organizers - production

OneTrust next-app audience

fundCountryCode

NextDoor Share Option Users

Fundraisers with Reactions feature capability

fundCurrencyCode

US + Non-charity COs Only

locale

fund country is US and user language is English

personId

comms-internal-person-ids

Enhanced Story Experience Users

Suggested Goal Experience Users

user language is English and fund country: US, AU, DK, FI, IE, NO, SE, CA, GB; 

Poster share - new funds eligible (newest 9/18)

Streaming widgets beta user

paymentProcessor

3DS payment method

user language is English and fundCountry: US, AU, DK, FI, IE, NO, SE, CA, GB; 

GoFundMe Employees

ipAddress

Mark Rieth IP Address

Version 9.2.0 and above

Fund is in English speaking country

desktop

Android v12.11.0 and above

Platform is Android

paymentMethodType

checkoutType

Payment method type group to be vaulted on success

admin pr kit prod

EUR Donation Upsell

Share Text generation Skip Fundraiser

(prod) new funds eligible for amp12 (UGC gallery)

fintrac_cad_idv_form_v2 audience

paymentProcessorAccountId

fallback mode accounts

proCampaignId

p2p legacy startfundraising page

AMP24 New Funds Only PROD (DO NOT MODIFY)

countryCode

charityId

UKCharities

Federated Search Internal Testing

route.pathname community

US Donation Upsell audience 

Auto Thanks Feature Audience

Supporter Comments Eligible Funds

International Only

fundId

braze fundraiser group 

Payment Identity Transfers ATO Risk Check (Targeted) - Production

Fundraiser Saved Payment Method Rate Limit Bypass (Production)

leaderboard-partner-id-audience-givepanel

Version 9.2.1 and above

AUD Donation Upsell audience

fundraiserCountryCode is US/EN

Active Fundraiser - Smart Default Cadence

DAF Internal

Vault on success card payment method

Platform is iOS v11.0.0 and above

Desktop users

Person ids

United States (US) users

allow yuno fundraisers for test

Mexico country code

Posters INTL

NPO Profile Opted-In

iOS at or above 12.4.0

non-US recurring donors

Canada Campaign Owner Group

Fundraiser Without Meta Link

Scheduler payment tester gorup

charityCommunityId

Charities allow to be claimed unclaimed (PRD)

Canada (CA) users

currencyCode

UC Tipping v20250115 International

pymk_production_xplr_fe_team

Android at or above 12.2.0

Profile photo entry point audience

smart goals (fundraiser/manage) on test01

Activity Tracking v1 Beta Testing

writePath

Stream Notification

start gfm intl allowed locales

Platform is iOS v11.2.0 and above

unclaimed charities

prod_ach_audience

AI Chatbot Audience

amp13 only new funds (prod) (anyword auto)

UC Flow Enabled (Prod)

Payment Identity Beneficiary Verification - Production

shared notification bell audience

Custom users

ach frontend audience

Android v11.0.0 and above

Users Receiving Payments Paused Notifications

smart goals test01

Manage Coach - US English Organizers Only + new funds only

Team EGG - IP Address list

Fundraiser Without Instagram Deep Link

Native 11.4.0 and above

UC Tipping v20250107

Users Receiving Braze KYC Validation Failed

Native 11.3.0 and above

Influencer - Prod

US fundraisers and US users

ai_title_page

anyword

openai

control

manual_entry

userEmail

template_id

userId

fundUrl

isCharityCo

email

appVersion

shouldBucketIntoExperiment

partnerId

donationCadence

isActiveFundraiser

isPartner

isMobile

npoProfileOptIn

fundIsLinkedWithMeta

hasSessionDonation

isCampaignOwner

fundHasInstagramDeepLink

Native 11.4.0 and higher

New funds eligible - Video Sharing (PROD)

GB Donation Upsell audience 

Auto Thanks V3 Rollout Audience

Thank you V3 testing whitelist

isRecurringFriendly

Is Recurring Friendly

Excluded funds - Video Sharing

Logged In Users

CH Donation Upsell audience

Android v10.6.0 and above

userCurrencyCode

Localized Currency

v11.5.0 and above

testAudience

pathname

Survicate

appVersion is at or above 12.8.0

Non-charity fund

isChallengeFundraiser

challenge-fundraisers

Payment Identity Launch Verification - Production

New funds eligible - Posters v2

CAD Donation Upsell Audience

Braze Email Tester

NPO Profile Opted-Out

iOS App Version

hasKnownDonors

PYMK has donors

iOS v12.3.0 and above

Enter your donation forA future without Alzheimers