Support the Dream of Trangender Latinas

At the 50-year Anniversary of the Stonewall Riots (Stonewall 50), be a hero and help me and my sisters achieve our dream.

My name is Lesly Herrera. I am a community activist and leader in the fight against discrimination for LGBTQ+ and immigrant communities. I am also a member of Mirror Beauty Cooperative , New York's very first trans-Latina-led worker cooperative. Like many of you, I believe that no one should face discrimination, harassment and be forced to leave their jobs because of their gender identity and expression. Today, I alongside my sisters Joselyn Mendoza, Jonahi Rosa, and Jaime Ariza, am taking measures into my own hands. I want Mirror to be a reality for myself and my community. 


I need your help to reach $150,000 to open Mirror.

Mirror is an incorporated business with trained and licensed cosmetologists.  

Your support will help us:

- Secure a physical location for rent in Jackson Heights, Queens 
- Complete renovations and ensure that the space is up to code for operations
- Cover other initial operating costs such as quality Beauty equipment and supplies
- Create a website and app to promote our worker cooperative
- Obtain additional trainings for our members to help the business grow

Mirror will be a safe-haven for all of our community members who have encountered transphobic and homophobic stylists and barbers.  It will also be a space where transgender people of color earn a dignified wage within a business they own. Mirror will set the example that will inspire other communities to take measures into their hands and do the same.

Transgender women of color have a life expectancy of 35 years, I am proud to have lived beyond that and to be actively working on my dream: To have a worker-owned hair salon that welcomes everyone's uniqueness and provides quality hair services. 

Getting to this point has not been easy. 

I left my native Mexico and came to this country over 15 years ago seeking a better life. I left my community and family because I knew that the United States offers better opportunities. Like many LGBTQ immigrants, I quickly realized that we’re prone to double forms of discrimination for being LGBT and immigrant. The National Transgender Discrimination Survey showed that 26% of trans people lost a job due to bias, 50% were harassed on the job, 20% were evicted or denied housing. I have been discriminated and harassed at work because of my gender identity. I am one of many other transgender, immigrant women of color, that need a solution. I ask you to support our fundraising campaign. 

We cannot do it alone. 

Read more about us! 

In power,
Lesly Herrera
  • Ryan Peters 
    • $25 
    • 18 mos
  • Esther West 
    • $10 
    • 25 mos
  • Mirror Trans beauty coop 
    • $5 
    • 25 mos
  • Karen Wellington 
    • $50 
    • 26 mos
  • Eleanor Batchelder 
    • $45 
    • 26 mos
See all

Organizer and beneficiary

Joselyn Mendoza 
East Elmhurst, NY
Joselyn Mendoza 
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