<div>RilanciAMO L’Italia è il marchio con cui presentiamo la strategia di Marketing territoriale per il rilancio turistico di tutta la catena dell’Appennino.
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<div><strong>Il Primo obiettivo è raggiungere 1 milione di €, in 10 step successivi, da 100mila € cad., da investire sul territorio dell'Appennino.</strong>
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<div><strong>Verranno investiti sulle seguenti attività:</strong>
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<div><strong>- omaggiare nostri pacchetti viaggio a opinion leader, testimonial e influencer. 50% del budget;</strong>
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<div><strong>- organizzare Rassegne, eventi e spettacoli in Appennino per portare i primi turisti. 20% del budget;</strong>
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<div><strong>- realizzare percorsi cicloturistici su vari territori appenninici e promuoverli sul target dei cicloturisti. 10% del budget;</strong>
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<div><strong>- organizzare incontri e Convegni su tema "Sviluppo delle aree interne per il rilancio socio-economico e turistico" rivolti a Comuni, Unioni dei Comuni, Unioni montane, GAL. 20% del budget.</strong>
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<div><strong>La realizzazione di queste attività consentirà di essere già nel pieno dell'attività della nostra strategia di mktg.</strong>
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<div>Il nostro payoff è: "in Appennino vogliatevi bene".
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<div>Che siate del posto, che siate turisti, che siate amministratori locali, che siate imprenditori, il messaggio che vogliamo lasciare è questo!
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<div>"Vogliatevi bene" significa voler bene a se stessi, alle persone e all'ambiente in cui si vive e fare il possibile per valorizzare il proprio territorio. Significa anche, da turista/ visitatore, godersi il verde, il relax, la natura dei luoghi che le nostre proposte turistiche selezionano con cura maniacale. Ogni tanto, anziché trascorrere un weekend nei "soliti posti", proponiamo di vivere un'esperienza in territori, molto spesso, ancora da scoprire.
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<div>Ricordiamo che l’Appennino copre un terzo del territorio italiano con una superficie di 9 milioni e mezzo di ettari ed è attualmente a rischio di desertificazione residenziale. Vogliamo portare prosperità a questa vasta Area valorizzandone le risorse territoriali e le eccellenze locali, sia per promuovere un senso di orgoglio e identità, sia per stimolare la capacità di attrarre investimenti, creando uno spirito emulativo, grazie all’evidenza che investire sulle eccellenze può creare profitto. Sostenere e valorizzare l’Appennino è un interesse collettivo, anche di chi non vive direttamente in questa zona, un patrimonio da preservare per il bene di tutti, con un turismo sostenibile, ecologico e rispettoso. Contribuisci a sostenere i nostri obiettivi! Viaggia con noi alla scoperta dell'Appennino più autentico..
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<div><em>RilanciAMO L’Italia is the brand through which we present our territorial marketing strategy for the tourism relaunch of the entire Apennine mountain range.</em>
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<div><em>Our primary goal is to reach €1 million through 10 successive steps of €100,000 each, to be invested directly into the Apennine territory.</em>
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<div><em>These funds will be allocated to the following activities:</em>
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<div><em>50% of the budget: Providing complimentary travel packages to opinion leaders, testimonials, and influencers.</em>
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<div><em>20% of the budget: Organizing festivals, events, and performances in the Apennines to attract the first waves of tourists.</em>
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<div><em>10% of the budget: Developing cycling tourism routes across various Apennine areas and promoting them to the cycling community.</em>
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<div><em>20% of the budget: Hosting meetings and conferences on "Developing Inland Areas for Socio-Economic and Tourism Relaunch," aimed at Municipalities, Unions of Municipalities, Mountain Unions, and Local Action Groups (LAGs).</em>
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<div><em>The execution of these activities will place us at the heart of our marketing strategy’s operations.</em>
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<div><em>Our payoff is: "In Appennino vogliatevi bene" (In the Apennines, take care of yourselves).</em>
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<div><em>Whether you are a local resident, a tourist, a local administrator, or an entrepreneur, this is the message we want to share!</em>
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<div><em>"Vogliatevi bene" means loving yourself, the people around you, and the environment you live in, while doing everything possible to enhance your territory. For a tourist or visitor, it also means enjoying the greenery, the relaxation, and the natural beauty of locations that our travel proposals select with obsessive care. Instead of spending every weekend in the "usual places," we invite you to experience territories that, more often than not, are still waiting to be discovered.</em>
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<div><em>It is important to remember that the Apennines cover one-third of Italy, spanning 9.5 million hectares, and are currently at risk of residential desertification. We aim to bring prosperity to this vast area by showcasing its territorial resources and local excellence. Our goal is to promote a sense of pride and identity while stimulating investment by proving that investing in excellence creates profit.</em>
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<div><em>Supporting and enhancing the Apennines is in everyone's interest—even for those who do not live there. It is a heritage to be preserved for the common good through sustainable, ecological, and respectful tourism.</em>
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<div><em>Help us achieve our goals! Travel with us to discover the most authentic side of the Apennines.</em>
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Paco Salvini

Rilancio economico e turistico della catena dell'Appennino

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Rilancio economico e turistico della catena dell'Appennino

Still €48,815 to go. Help us build momentum.