As I was driving down 26th st in the Little Village area in Chicago where I was born and raised. I saw this elderly man struggling to push is paleta cart (Popsicle cart). It broke my heart seeing this man that should be enjoying retirement still working at this age. I had to pull over and took this picture. I then bought 20 paletas and gave him a $50 and said may God bless him and drove away. I posted this picture on Fb and since then, I've gotten a huge response. That's when Joe Loera came up with a great idea to start this campaign. Mr. Fedencio Sanchez and his wife recently lost their only daughter and are still heartbroken about the situation. His elderly wife was selling paletas also to help pay bills, but she fell ill and can't work anymore. We're trying to raise money to help him with whatever we can. Anything helps. Let's all pitch in and help make life a little easier and brighten both of their day.