Mental Health Awareness Streetwear

$3,000 goal

Campaign created 9 months ago
My name is Rachael Madori, better known as a mental health advocate. You can find me on @RachaelMadori via social media.

I'm designing a streetwear line called "Feel Hard" to look streamline and bold but also advocate for mental health.

Drop tail tees, long style tees, cropped hoodies, dad hats, unisex options and more. I want to raise awareness in a more approachable and stylish way, so what better pursuit than fashion?

Geared towards our generation that can get people talking about mental health, remind our society to own what makes them THEM - all while rocking dope gear.

I, myself, struggle with Bipolar 1 and Borderline Personality Disorder. I'm a suicide survivor and am trying to do all that I can to get the word out that mental health is something to talk about, share around, shout out loud and wear proud.

A percentage of my proceeds will go to the charities I work with including The American Foundation for Suicide Prevention and the National Alliance on Mental Illness.

Below is an example of a piece I designed expressing the feeling of living Bipolar, always on the edge of euphoria and depression. It's sleek, but artistic enough to provoke conversation. I could wear this on a shirt, it could spark diaglouge with a fellow human. Then the word could be spread. I think one connection, one chance to bring mental health into the light, is worth everything.


So here's a more assertive way of dismantling the stigma behind mental illness, but I would love to rock this on a long style tee. There shouldn't be any stigma surrounding what's happening to me because of my brain, there shouldn't be stigma surrounding anyone who is fighting these fights we can't see. Fuck the stigma that surrounds them.

The semicolon is to honor Project Semicolon by Amy Bleuel who died by suicide. A semicolon means you're continuing on. The mess in our heads aren't taking us and we who suffer and those who support their loved ones who suffer would benefit to stand up and say "fuck stigma".
  


I have more designs and ideas but I can't get this started without all of you beauitful souls! Start talking, open a conversation, make mental health a talking point instead of an awkward moment. Thank you for reading, please share!
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Rachael Kaliczynski
9 months ago

Thank you all for looking at my page! I hope you feel just inspired as myself. Younger people should be creating an open dialogue about what goes on in our heads and our human condition let alone when you throw mental illnesses into the mix. Love everyone and own yourself!

+ Read More

$3,000 goal

Campaign created 9 months ago
Created May 28, 2017
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Rachael Kaliczynski
9 months ago

Thank you all for looking at my page! I hope you feel just inspired as myself. Younger people should be creating an open dialogue about what goes on in our heads and our human condition let alone when you throw mental illnesses into the mix. Love everyone and own yourself!

+ Read More
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