Make your title count
Your fundraiser title is one of the first things people will read, so it’s important to try to capture people’s attention while giving insight into what you’re raising money for. GoFundMe titles for medical fundraisers should be specific. For example, “Help Martha Fight Cancer” tells people more than “Martha’s fundraiser.” For more examples and specific tips, read our blog post Six Smart Ways to Write a Powerful Fundraiser Title.
Tell your story with vulnerability
Your fundraiser story is the place to let readers know what you or your beneficiary is going through. You may be tempted to keep your story as short as possible, but people will be more willing to support your cause if they have a full understanding of the financial, physical, and emotional troubles you’re experiencing.
When writing your fundraiser story, try to answer these questions:
- What happened?
- How has this affected your life or your beneficiary’s life?
- What is the recommended treatment?
- How will these funds help you or your beneficiary?
We understand that medical issues can be personal, so only share the details you’re comfortable with. If you need more help writing your story, read our blog post Writing Your Fundraiser Story: A Comprehensive Guide.
Add photos and videos if you feel comfortable
Photos can draw others into your story and help them trust your fundraiser. Most people will feel more comfortable donating to a cause when they can see photos of the person their funds will be going to. Be sure to use high-quality images that show you or your beneficiary. It can be difficult to be vulnerable in this way, but this kind of vulnerability is what also inspires people to support you during this difficult time.
Share your fundraiser with friends and family
Sharing your fundraiser with everyone you know is one of the most important actions you can take in reaching your fundraising goals. We understand that asking for help can be difficult, but your network truly wants to support you during your time of need. These are some tips to help you share your fundraiser online:
- Learn the best way to ask for donations before reaching out to anyone.
- Reach out to a few close friends or family members first to become more comfortable with asking for support.
- Use these fundraising email templates if you need to get past writer’s block.
- Simply asking people if they can share your fundraiser with their contacts is another easy way to gain support.
Reach out offline
If you’ve exhausted your online efforts, it can be helpful to take your fundraising efforts offline. Fundraising without social media can open up new opportunities and help you connect with potential supporters in a more personal way.
Asking for support offline can mean anything from making phone calls to using email. Fundraising events are another opportunity to ask for donations and gain support locally.
Post updates to keep your supporters involved
Once people donate, they’ll be eager to know how you’re doing and how the funds are helping. The best way to keep people in the loop is by regularly writing fundraiser updates. If you aren’t feeling up for that, you can always ask a close friend or family member to write them on your behalf.
- Let your supporters know if you need additional help.
- If you’re running a fundraiser for someone else, it can be helpful to get quotes or updates from that person and post them as updates.
- Don’t forget to post a final update once you’ve decided to end your fundraiser.
Don’t forget to share other needs
Using GoFundMe for medical bills can be a powerful way to raise money. Still, you might have other needs that need to be met. Do your pets need to be cared for while you’re in the hospital? Would a hot meal be a relief after a day of doctor’s appointments or while you’re in the hospital?
List these needs under a title that says, “Other ways you can help.” This is a great way for people who may not be able to contribute financially to lend a hand.
