AMA - Collegiate Chapter National Trip
Please help the University of Michigan-Dearborn chapter of the American Marketing Association go to their national conference in New Orleans!
The AMA at the University of Michigan - Dearborn is committed to helping
students build their social and leadership skills, while learning to network
and gain professional experience. In
order to fulfill our goal and help students become the best they can be, we
hold many events, go on tours, attend conferences, and participate in competitions
that hone our marketing and professional skills.
During the 2012-2013 school year our leadership has taken the AMA to new heights by participating in events and setting goals that we previously felt unimaginable. For example, to start the year we planned a College of Business Picnic, the first ever of its type. This event was a way for all students to learn about the different business organizations, hear about the initiatives going on in the College of Business, and for organizations to recruit new members. The AMA also competed in multiple competitions held by the AMA International Headquarters, including Outstanding Marketing Week, where collegiate chapters held a week-long event full of speakers, workshops, and other fun mini events. The week went off better than planned, with average attendance of roughly 40 people per event and over $500 raised for future marketing weeks. These two events are just part of what the AMA has done for the first time this year, others include: AMA Regional Case Competition, Website Competition, AMA Saves Lives, and multiple new fun events/fundraisers all organized, marketed, and ran by AMA members.
In hopes to grow our members professionally and show them the vast opportunities available for marketing students we often go on tours, bring in speakers, and attend fairs relating to our field of interest. This year we have gone to Google, Team Detroit, Valassis, and even took a trip to Chicago where we toured the AMA International Headquarters, and Leo Burnett Advertising agency. The purpose of these tours is to showcase what exactly a marketing degree can lead too, because often people fail to recognize the vast opportunities available for students. Not only does this open the eyes of students, it also provides networking opportunities with potential employers, and puts us front of mind for job openings with these companies.
As a group we have worked extremely hard on earning recognition from our community, our school, professors, and classmates. Each of these events and competitions have been done in hopes to help us in accomplishing our major goal for the 2012-2013 school years, attending the International AMA Competition in New Orleans during March. At this competition chapters from across the world are able to compete against one another and are recognized for the work they have done; this is also an opportunity to network with professionals, schools, and companies from across the United States. Most importantly, this event is a way for us to commend ourselves on the new heights that the AMA has reached, recognition we most certainly deserve.
In order to attend this trip our members have done fundraisers, consulting work, and used grants from the school. However, the funds we have raised do not cover the entire trip and each member needs to pay a substantial sum to attend this conference. Therefore, a donation will allow for our organization to send 12 of our members to the International AMA Competition this March. These funds will not only help with financing our trip, but will allow our group to continue holding events, attending conferences, and do many of the things that we have done this year and more for years to come. Our organization would be grateful for anything you are able to donate!
Thank you :)