How to Change the World with a Mobile App
By Gil De Palma, Founder, Whale Call Project
If you can help change the world with an app, will you do it?
Join our Whale Call Project to make it happen.
The Whale Call Project
The Whale Call Project is a global movement, a community of like-minded individuals who care about the protection of whales and dolphins and conservation of our oceans.
We are launching the annual Whale Call, an event calling for the sounding of the "whale call," a symbolic fusion of whale song and human music, to convey one urgent message:
Save marine life.
Please visit www.whalecallproject.org
We make a blend of raw sounds made by the whales, one of the oldest and most intelligent creatures of the earth, with human voices and instruments to symbolize harmony with ocean dwellers in the call to save our seas.
A global call using whale sounds to create awareness, take action and make a difference in the world.
This year our underlying theme is "Save the Whales."
The unique thing about Whale Call? We empower ordinary people to make a difference using our own whale songs.
Just download the our songs for FREE at www.whalecallproject.org, play them to create awareness and share them with friends to influence them to join our community.
You may also support our crowdfunding project to help raise funds to build and operate the Whale Call mobile app for global marine conservation.
Please watch this video...
What if you discover an oil company illegally dumping toxic wastes into the ocean? Understanding the hazards that ocean pollution brings to marine life, the environment and humans, you want to take action to stop it.
But you're just one person.
Here's how to do it:
You bring out your phone and using a mobile application called OApp, you take a photo or video of the toxic waste dumping, upload it with your Whale Call campaign and call to action to create awareness, launch a petition or call for a protest and send it to thousands of app users.
People will use their phones to respond to your Whale Call too and all you have to do is manage your campaign by sending notifications, posting updates, stories and any instruction or information you want to share to achieve your goal.
You're not alone after all.
That's what the OApp can do.
For its first ocean conservation project, Whale Call is crowdfunding the development and operation of the world's first marine conservation application called Global Ocean App (OApp).
OApp is a mobile social activism platform that will empower you or anyone anywhere in the world to combine offline organizing and social networking with rewards system to take action and make a difference in the protection and conservation of marine life.
You can monitor and report ocean-related issues and connect, organize and collaborate with like-minded individuals from different countries.
With the OApp you become a cause leader using your mobile phone.
OApp Main Tools
It's a campaign center for marine conservation. OApp is a one-stop application for global awareness, social action and online fundraising to save our seas.
It has four main tools: Community Builder, Actions, Crowdfunding and AppRewards.
OApp features community building tools that make it easy for grassroots organizers, non-profits and brands to create awareness and drum up support for their marine conservation advocacy using their mobile phones.
The app allows universal registration so anyone with a cellular phone can join.
Aside from photos, videos, commenting, sharing, and of course full integration with Facebook, Twitter and YouTube as social media messaging channels, OApp includes personal and organization profiles to give members a unique mobile identity.
Personal and organization profiles connect community organizers directly with app users including other nonprofit organizations and brands.
What sets OApp apart from other community builders is its mobile storytelling factor. The app provides a tool for organizers to share an ocean-related concern that inspires social action to start building a community of supporters around the issue.
Stories may be about oil spill, whale and dolphin slaughter, pollution or any environmental concern that sparks global conversation among like-minded individuals, fostering a sense of community.
OApp builds a community for each compelling story.
OApp connects stories with corresponding actions to communicate the goal and help community leaders and supporters work together for the success of a campaign.
Using a mobile phone, leaders can launch a campaign to raise international awareness about an issue, recruit people to take a pledge, participate in a poll, sign a petition, support a crowdfunding project, organize offline mass activities and other social actions.
One very important feature that OApp offers is user analytics that provides leaders, non-profits and brands useful insights on supporter activities.
Studies have shown that the average donor gives $50 and the average fundraiser generates $500. Recognizing that fundraisers have more long term value than donors, OApp provides a crowdfunding tool that features peer-to-peer fundraising.
Each OApp user becomes a cause ambassador, a campaign fundraiser.
Most people will readily give money to family and friends raising funds for causes that they support than an unfamiliar door to door solicitor for a cause.
Peer to peer crowdfunding bypasses the credibility issue.
OApp expands the donor list by tapping the networks of its fundraisers, giving access to people that used to be unreachable.
The OApp is designed to turn supporters into action takers first, donors next, and then fundraisers.
It turns a one-time donor into a passionate ambassador.
Hero Points and AppRewards
This is OApp's way of saying thanks to supporters.
Every action they take lets them earn Hero Points. The system aggregates all campaign activities and features top supporters. Hero Points may also be redeemed as a user's monetary donation to his chosen campaign.
All this to help organizers make the change they want to save our oceans.
Our beloved dolphins and whales.
And the world.
Help Us Make it Happen
The Whale Call Project is raising $175,000 to build and operate the OApp and we need your help to achieve our goal.
Now that you know how to change the world with a whale song and an app, all you have to do is download our whale call songs for FREE at www.whalecallproject.org or choose from any donation levels above.
With every song you download, you are helping us put marine activism on every phone around the world.
As our way of saying thanks, we put together a list of gifts (please see Rewards above) for your donation.
Here's where your contribution will go...
OApp Project (12-month period)
App creation and design --$25,000
Going Live, Web services and extras --$30,000
Project Management, live operation team and marketing --$50,000
TOTAL PROJECT COST.....$175,000
Let's save our seas
When you support the Whale Call, you impact marine conservation with three things: the donation that you make, the information that you share and the influence you leave behind.
You can make a global difference
Let us do this together.
Thank you very much,
Gil De Palma
Founder, Whale Call Project