Main fundraiser photo

Rock That Red

Rock That Red is a worldwide movement encouraging women to wear bright red lips as a symbol of bravery and strength, and to tell their story behind those red lips. Behind every pair of red lips is a story to be told. And by sharing your story and standing out wearing red lips, you can turn shame and pain into strength, bravery and individual beauty.

At Rock That Red we reach out to those in need of emotional empowerment and encouragement to keep a bravery journal every day, sharing their own acts of personal strength. And to wear red lips so that the world sees them and wants to know them.

At www.rockthatred.com you can see the amazing stories and outreach project that we've done in many homeless shelters in Los Angeles, that have helped many to be bold and brave and honor their stories. 

We also teach them about recognizing their individual beauty with make-up and skincare lessons and of course RED LIPS!

We need funds to do this work, to travel to many other locations, to leave the particpants with our bravery journals, redlipsticks, wristbands, make-up and skincare and our great Rock That Red t-shirts.

We appreciate any donation you can give. This work has already changed the self respect of so many and opened up closed off defining tragedies, turning thesestories into armour and pride of survival.

We must continue this campaign and with your help we absolutely will.

Organizer

Nina Giovannitti
Organizer
Los Angeles, CA

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